Welcome, Dear Reader!
If we haven't yet met, my name is Melissa Agnes. I'm the founder of Crisis Ready Institute and I'm really glad you're here.
I remember the day I designed it. I was sitting in my office / spare bedroom in my former NYC apartment and I thought about all the things that I wished people knew about crisis communication. I thought about all the knowledge, skills, and deep understandings that my experience in this profession have given me, and how I had never found a course that truly taught these deeper, massively beneficial learnings.
So, I picked up a paper and a pen and I just started writing and writing and writing.
It poured out of me. The detailed outline of a 10-week crisis comms course that was unlike anything I had ever seen to exist anywhere.
So, I brought it to life. I poured everything I could into it — and have continued to pour everything into it, ever since.
September kicks off our 5th time giving this course live over the last 3 years, and every time we kick it off, I spend weeks going through each aspect, with each instructor, finding new areas and ways to strengthen the experience and the learnings.
The result is a course that teaches next-level crisis communication and leadership mastery.
Why am I sharing this with you?
Because as of 2025, while this course will always be world-class, it won’t be delivered live anymore. So, the group that will kick off in September will have the last opportunity to join live — and I’m making this last live round of this course the very best yet!
We have limited seats available — AND early bird pricing ends in a few days.
The course kicks off on September 3rd and by the time you graduate, you’ll have SIGNIFICANTLY leveled up your crisis communication AND your crisis leadership skills.
Scroll through this page, learn about the experience of this course, and if you have any questions, don't hesitation to reach out.
I hope you'll join me and my fellow expert instructors for the last live version of this virtual 10-week course!
— Melissa Agnes
We’ve put a lot into this course to make it an immersive experience that teaches essential skills that are not taught anywhere else.
During this course, you don’t just learn, you experience! Every session is rich with exercises, offers workbooks and additional resources, and week 9 immerses you into a simulation where you get to implement all the new skills and knowledge you’ve learned. By the time you graduate, you’ll have leveled up your crisis communication AND your crisis leadership skills significantly.
Over the span of 10-weeks, you will learn how to:
Hone the skills that enable you to be ready to respond to an issue or crisis in real-time, lead with empathy, and own the narrative of your own story.
✓ Play a role in your organization—or your clients’—crisis communication and issue management needs…
✓ Have experience or interest in the art of crisis communication and leadership and are looking to strengthen your skills in new and profound ways that meet today’s challenges…
✓ Are responsible for developing and implementing your organization’s—or your clients’—crisis communication program…
✓ Are tired of living in a world filled with Crisis Response Penalties and you want to be a part of the solution…
✓ Prioritize people, connection, and leading with emotional integrity over having a sole focus on bottom line and profits…
✓ Have a role in communicating internally, externally, and/or in the ears of leadership in times of issue and crisis management…
Hosted by Crisis Ready Institute's Founder, Melissa Agnes, this 10-week course starts on September 3rd, 2024 and runs every Tuesday from 12pm to 1:30pm eastern (90-minutes) until November 5th, 2024.
It is complete with knowledge tests, case studies, worksheets, resources, and a crisis simulation exercise to help you adopt the learnings into your organization. A Certificate of Participation from Crisis Ready Institute is awarded upon successful completion of this course.
The recordings of all sessions will be available to all those who register for the live event.
Guest instructor: Aaron Marks
Guest instructor: Katie Nelson
Guest judge: Katie Nelson
We asked our students what their biggest takeaways from this course were. Here’s just some of their replies…
Early bird pricing (ends August 1st, 2024):
Non-Members Options:
One payment of $950 USD
Or two payments of $550 USD
Community Members:
Save $50 USD off course enrollment (become a community member)
IMPACT Members:
Save 50% off course enrollment (learn about IMPACT — the Mastermind for Consultants)
Non-Members Options:
One payment of $950 USD
Or two payments of $550 USD
Community Members:
Save $50 USD off course enrollment (join the Community)
IMPACT Members:
Save 50% off course enrollment (learn about IMPACT)
Non-Members Options:
One payment of $1,150 USD
Or two payments of $650 USD
Community Members:
Save $50 USD off course enrollment (join the Community)
IMPACT Members:
Save 50% off course enrollment (learn about IMPACT)
Becoming Crisis Ready® Certified This course is the first step in becoming Crisis Ready® Certified. To complete your certification, you will be put through a thorough assessment to support you in turning the course's learnings into true skills.
Important Note on License To Use
This course provides you with worksheets and other resources to help you adopt the learnings into your organization. Your registration to this course grants you an internal license to use these materials. If you are a consultant and would like to optain a license to use the resources and IP with your clients, please visit IMPACT, our dedicated Program for Consultants. One of the perks of IMPACT is the license to use.
This Crisis Ready Course is designed for communication professionals, including:
Note: Each registration is valid for a single user/license.
All provided materials are the intellectual property of Crisis Ready Institute, protected by copyright law, trademark law, and other U.S. intellectual property laws. Registrants are granted permission to use materials for internal use only within their organization. They are not permitted to resell any elements of the course, worksheets, intellectual property, or program, nor are consultants granted the license to use the resources and IP with their clients, without obtaining a consultant's license to use by joining Crisis Ready® IMPACT.
By submitting your enrolment and payment, you are consenting to these terms, along with the other terms of use defined within our Terms of Service.
Recognized globally as an expert, thought-leader and visionary in the field of crisis management, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others.
Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, which is ranked amongst the leading crisis management books of all time, by Book Authority, and was named as one of the top ten business books of 2018 by Forbes.
She is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world, including at Harvard University...
Founder and CEO, Crisis Ready® Institute
Thank you @CrisisReadyInst and @melissa_agnes for an amazing Masterclass that had so many useful and insightful tips. I can´t recommend them enough!#PublicRelations #CrisisReady #CrisisComms
— Florencia Arruez (@ArruezFlorencia) June 17, 2021
@CrisisReadyInst @melissa_agnes the masterclass was exceptional.
— Nevin deMilliano (@SwiftChaser) June 17, 2021
That’s it. That’s the tweet.
Thanks Melissa Agnes, CEO and Founder at @CrisisReadyInst for the insightful masterclass on #crisiscommunication. One of my takeaways during the session was the Crisis Response Penalty (CRP) formula - see the attached picture. 1/2#crisisready #leadership #communication pic.twitter.com/FIWbnd7hQ1
— Alliancé ~aliya-n-say (@alliance_babu) June 18, 2021
Excelente evento sobre Comunicação de Crise, com @melissa_agnes do @CrisisReadyInst. "O sucesso da gestão de crise requer... Ação + Comunicação = Resposta. Não há como gerenciar uma crise sem comunicação. https://t.co/Pm0vWrIQP7
— João José Forni (@jjforni) June 17, 2021
Fill out the form below to register for the Crisis Communication Masterclass, with Melissa Agnes.
Upon filling out the form, you will be redirected to the Masterclass.
Fill out the form below to get notified once the next Crisis Communication Course dates become available.
Whether you’re an in-house professional, a crisis communication consultant, or an educator who teaches on the subject, the Crisis Ready Newsletter provides tailored content specifically for you.
Paul Damaren is the Global Director of Strategic Accounts for LRQA, a global Assurance Provider. Paul also holds the position of Chief Commercial Officer and Partner at StepUp Solution Services. Paul has worked as a Senior Executive in the Certification space for 10 years and has over 39 years’ experience in the Hospitality, Certification, Service, Retail agri-food and Technology sectors. Damaren is skilled in sales, marketing, certification, operations and software applications and he possesses an MBA from McGill University.
Mr. Damaren has worked with many companies across multiple sectors in supporting their food safety, supply chain, health & wellness, front & back of house operations, brand protection, quality, environmental, health & safety, GMP/GDP compliance, automotive, aerospace, medical, information security and technology requirements.
Paul was formerly a board member and Treasurer for the Ontario Food Protection Association (OFPA) and is a currently an Advisor & Council Member with The GW University School of Business and the Crisis Ready Institute.
Before working in the Certification industry, Damaren was a professional Chef/consultant for 20+ years working in major hotel chains, restaurants, private golf courses and food service organizations. Further, Damaren was a member of the National Canadian Federation of Chefs and Cooks (C.F.C.C.) for 14 years, member of the Region of Waterloo Culinary Association (R.W.C.A.) for 14 years, President of R.W.C.A. (Region of Waterloo Culinary Association) for 3 years, special Events chairman - R.W.C.A. – 1998 – 2000 and National Culinary Ambassador to Russia for 5 years.
Paul’s wealth of knowledge and experience across the span of our services supports his commitment to the ongoing success of our customers.
As we get this membership off the ground, we’re looking to our 2022 inaugural members to be a part of helping us strengthen and tailor this program to meet your needs.
This will involve regular communication with the Crisis Ready Team to provide feedback, share requests for additional ways to support you and your business, etc.
Each Crisis Ready Course is designed to help you strengthen your Crisis Ready® Expertise. Course subjects will include crisis communication, establishing governance, crisis leadership, storytelling for crisis comms, DEI integration, and more.
Each course is complete with:
$12,500.00 USD
Select your payment option below. You can choose to pay for your annual membership in full or in two equal instalments (50% due immediately and 50% due in three months).
Select your payment option below. You can choose to pay for your annual membership in full or in two equal installments (50% due immediately and 50% due in three months).
If you:
... then you will benefit from Crisis Ready Institute's 1:1 coaching and support. This opportunity is retainer-based and is offered exclusively to our consultant and small agency members.
This offering provides personalized coaching and support in:
Monthly retainer*
Hours of support per month
$2,500 USD
Up to 5
$5,000 USD
Up to 10
* This is in addition to the annual membership fee.
Click below...
Have experts review your crisis comms program prior to the course
1:1 Consultation time with a member of the Crisis Ready Team, post the course (per hour)
We're excited to be sharing Sustained Resilience: Building Tomorrow's Leaders with you. Fill in the form below to gain access to demo this course. Once you fill in this form, we'll send you an email with further instructions.
Thank you for the honor of considering this important course for your curriculum. We look forward to sharing in the experience with you!
Between the demands of our social impact economy, the divisiveness of society and the many other challenges in front of us, embedding a crisis ready culture is more important than ever before. Having a team that is trained, poised, and empowered to effectively respond to risk, controversy and other threats, will strengthen stakeholder relationships and increase the brand equity of your organization. This is a powerful opportunity. The Crisis Ready® Coaching Program is specifically designed to equip your team with the tools needed today for launching into a stronger tomorrow.
From best practices around re-opening, to diversity and inclusion, to managing through the impacts that 2020 has left on your business, the Crisis Ready® Coaching Program is designed to support you through the challenges of today, in order to recover faster and stronger for an even better tomorrow.
COVID-19 continues to affect a great majority of professionals and businesses, leaving them blindsided by its impact and all the uncertainty that came with it. The Crisis Ready® Coaching Program provides you with access to a diverse group of experts, each with unique areas of insight, to help provide you and your team with strengthened foresight to better anticipate and plan for both the risks and opportunities that lay ahead of us all.
Licy Do Canto, is a veteran of public policy, corporate strategy, health care communications and diversity and inclusion, is managing director of APCO Worldwide’s Washington D.C. office headquarters and mid-Atlantic region lead. Licy is also a Global Advisory Council (GAC) member here at the Crisis Ready Institute and a highly recognized African-American public affairs, lobbyist and communications strategist— recognized by TheHill newspaper for the 11th consecutive year as one of the most influential leaders in Washington, DC.
Recognized globally as an expert, thought leader and visionary in the field of crisis communication, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others.
In 2020, Melissa founded Crisis Ready Institute, a public benefit corporation dedicated to teaching advanced crisis communication skills.
She's currently passionate about providing dedicated support to crisis communication consultants. Through her programs, she’s focused on helping them strengthen their crisis communication skills and credibility in the market, and supporting them in growing and scaling their business. The work they do is important and she's passionate about helping them amplify the positive impact they have in the world.
Her book, Crisis Ready: Building an Invincible Brand in an Uncertain World, is taught in dozens of universities around the world, including at Harvard University; is ranked amongst the leading crisis management books of all time, by Book Authority; and was named one of the top ten business books of 2018 by Forbes.
Melissa is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in the fields of crisis management and crisis communication.
As an in-demand international keynote speaker and a TEDx alumna, Melissa has traveled the world helping organizations and leaders further strengthen their crisis ready mindset, skills and capabilities.
In 2019, Melissa founded the Crisis Ready® Community, a space for professionals to come together to support one another, collaborate and strengthen their crisis ready skills.
Melissa sits on the Board of Directors for ZeroNow, a non-profit committed to ending harmful events in schools.
She also sat on the Board of Trustees for D'Youville University for four years until the end of her term, where she also serves as a visiting scholar for the course she co-created and co-teaches on Crisis Leadership.
Passionate about serving law enforcement and bridging the trust divide between agencies and the communities they serve, Melissa is a former member of the International Association of Chiefs of Police (IACP). In 2021 she co-chaired a committee tasked with developing a strategy and plan of action to begin resolving the trust crisis in the U.S.
In 2019 and 2020, Melissa sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.
Born and raised in Montreal, Quebec, Melissa currently lives in New York City and enjoys weight-lifting, sailing, and exploring new cities, countries, and cultures.
Erick Anez is the Global Head of Business Resilience at Finastra. Erick is a proven leader with well over a decade of experience leading change and transformation in the Operational Resilience field.
His hands-on approach focuses on operational learning, culture, and reputational management. Erick holds a Bachelor of Emergency & Homeland Security, Graduate studies in Security and Disaster Management, is a Certified Business Continuity Professional (CBCP), Certified Risk Management Professional (CRMP), graduate of the FEMA institute in Incident Management and Command, and is a respected member of Public-Private partnerships within the Department of Homeland Security (DHS), Federal Bureau of Investigations (FBI) and the Federal Emergency Management Agency (FEMA).
Some of his most notable achievements in the field include leading the private sector response to Hurricane Maria as well as working with the Department of Homeland Security (DHS) in Continuity of Operations (CCOP) projects for mission-critical facilities in the United States. Erick has also trained with the Center for Disease Control (CDC) in Infectious Disease Planning and community response, including Point of Dispensing initiatives.
From 2016 to 2019, Erick held several roles at Crowley and, most recently, was the company’s Managing Director of Safety & Resilience. During this time, he was responsible for resilience operations supporting all business segments as well as leading the organization’s safety culture improvement journey. At Crowley, he led the Occupational Health & Safety, Business Continuity, and Crisis Management teams.
Before joining Crowley, Erick held similar roles at Southwest Gas and Third Federal Savings & Loan.
Founder and Principal, One Thirty Nine Consulting
Global Advisory Council Member, Crisis Ready® Institute
Aaron Marks is the founder and principal of One Thirty Nine Consulting, providing services for small and large businesses in Risk, Crisis, and Consequence Management.
Supporting both domestic and international clients, he provides operational and subject matter expertise in readiness and preparedness, crisis and incident management, and business and operational continuity for complex systems and organizations.
Aaron has provided in-depth review, assessment, and analysis for technology, policy, and operational programs for clients in healthcare, critical manufacturing, and entertainment and hospitality, as well as for state, local, tribal, territorial, and federal governments in the United States, Europe, and the Middle East. He is a recognized authority on the application of nontraditional techniques and methodologies to meet the unique requirements of training, evaluation, and analytic games and exercise.
Prior to entering the readiness and preparedness field, Aaron was the Director of Operations for a commercial ambulance and Emergency Medical Services (EMS) provider in western New York State where he participated in the integration of commercial EMS and medical transportation resources into the local Trauma System.
During his 30-year career, Aaron has worked in almost every aspect of EMS except fleet services. This includes experience in Hazardous Materials and Tactical Medicine, provision of prehospital care in urban, suburban, rural, and frontier environments, and acting as a team leader for both ground and aeromedical Critical Care Transport Teams.
Aaron is a FEMA Master Exercise Practitioner and received a B.A. in Psychology from Texas Tech University in Lubbock, Texas, and a master’s degree in Public Administration with a focus in Emergency Management from Jacksonville State University in Jacksonville, Alabama. He is also a Nationally Registered Paramedic and currently practices as an Assistant Chief with the Amissville Volunteer Fire and Rescue Department, Amissville Virginia.
Chris is the 11th Police Chief of the Mountain View Police Department, located in the heart of Silicon Valley. For more than 25 years, he has served the Mountain View community, and as the department’s leader, is passionate about maintaining MVPD’s role as a progressive law enforcement organization in the 21st century.
Chris is an internationally recognized speaker and columnist on the areas of crisis communications, critical incident management, leadership, and engagement with stakeholder groups. In his time with Mountain View PD, Chris has held a variety of investigative, tactical, and leadership roles, serving in every division in the organization. He is a graduate of the Harvard Kennedy School of Government Senior Executives in State and Local Government program and has a master’s degree in eBusiness Management from Notre Dame de Namur in Belmont, CA.
Chris also serves in several leadership positions on multiple boards, including as president on the Government Social Media Leadership Council and committee member on the IACP's Professional Standards, Ethics, and Image Committee. Previously, Chris served as a board member for the Peninsula Conflict Resolution Center and two terms as a commissioner on the City of San Mateo Community Relations Commission.
You can connect with him on Twitter @Chief_Hsiung or LinkedIn.
Ashley is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. After spending over a decade working in strategic communications for multimillion dollar brands and startups, Ashley knows what truly drives conversations, builds mutually beneficial relationships between organizations and their stakeholder groups and attracts strong strategic partnerships.
Ashley has helped organizations and leaders increase employee awareness and overall understanding of the company vision. She has strong experience / knowledge of social media tools and techniques for driving awareness, reputation and brand—and is known for advancing a company's messaging in the marketplace by growing the following of now multiple multimillion dollar brands and startups.
Ashley has served as the Editor of monthly all employee publications by managing the planning, writing and production. She is an integral part of new product launches and is frequently engaged to train entire sales teams along with channel / distribution partners on new product launches. In addition to her extensive experience, Ashley is a trained business coach.
Ashley holds a BA in Global Business Management from the University of Phoenix.
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