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Unleash Your Potential. Lead with Purpose. Transform Crises into Catalysts for Change.
Are you ready to transform uncertainty into your greatest asset? The Crisis Ready® Certification isn’t just about managing crises—it’s about unlocking your full potential as a leader who thrives in the face of challenges. Gain the confidence, skills, and vision to inspire change, create lasting impact, and elevate your career or business to new heights.
Crises are highly emotionally charged situations for all parties involved.
In fact, emotion is one of THE most challenging aspects of crisis management because, as the Crisis Ready® Rule states: You can’t beat emotion with logic.
Meanwhile, communicating and leading through intense emotion isn’t something we were taught in school.
We weren't set up for success.
Until now.
Welcome to Crisis Ready Institute.
We exist to help you and your team hone and master the art of effective crisis communication and crisis leadership.
There are different pathways in which we can work together and we invite you to explore the website and find the one that aligns the most with you, your needs, and your desires.
Crisis Ready is so not about having a crisis management plan. It's about ingraining a culture whereby every team member is trained and empowered with the mindset, skillset, and capabilities to transform any challenge into an opportunity that strengthens trust and brand equity.
If your business is in it for the long game, a Crisis Ready Culture is what is required for true resilience in this highly volatile world.
Being Crisis Ready…
Whether you lead an organization, own a consultancy, or teach, we’re here to support you.
Whether you're in the public or private sector, we help organizations like yours build cross-organizational teams that are instinctively able to respond to real-time threats and challenges in a way that fosters trust with key stakeholders and strengthens brand equity.
When it comes to issue management and crisis communication, your clients look to you to support them through their most critical moments. Our job is to provide you with resources, training and support that keeps you at the forefront of this ever-evolving profession, so you're always at the top of your game.
Today's students are tomorrow's leaders and it's more important than ever that they enter the workforce with strong crisis leadership skills. We offer resources and supplemental programs that are easily adopted into your higher ed curricula—and are currently being utilized by colleges and universities around the world, including at Harvard University, Columbia, NYC and McGill, amongst others.
Following are our two signature offers.
Master crisis communication and leadership while growing as an authentic and confident leader, capable of inspiring true change.
Reach your highest capacity, take your business to new heights, all while you make a positive impact on the world.
Hiring the right crisis communication partner is important. Whether you’re...
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Do your teams, clients, or students know how to differentiate between an issue and a crisis? Put them through this free immersive learning experience and find out!
The traditional approach to crisis preparedness—which is investing in a generic plan that sits stagnantly on a shelf—does little to truly serve an organization. If this was your approach to crisis preparedness prior to COVID then, like countless others, you know exactly what I’m talking about.
Crisis Ready Institute is a public benefit corporation on a mission to elevate the status quo of crisis communication and crisis leadership and, in doing so, create a world where leaders of all types have the skills, the confidence, and the support to rise and effectively lead through change, challenge, and crisis. We do this by helping leaders hone the skillsets required to thrive in today’s world, and helping organizations embed a culture of true crisis resilience whereby every negative incident is transformed into an opportunity to foster growth, strengthen trust, and build brand equity.
We believe that if every organization, professional, and leader were Crisis Ready, we would live in a kinder, safer, more balanced world—and that's precisely what we're striving to achieve.
Founder and CEO, Crisis Ready® Institute
Ranked amongst the top two leading crisis management books of all time, by Book Authority, and named as one of the top ten business books of 2018 by Forbes, Crisis Ready provides the precise roadmap for strengthening the resilience of your organization.
Whether you’re an in-house professional, a crisis communication consultant, or an educator who teaches on the subject, the Crisis Ready Newsletter provides tailored content specifically for you.
Paul Damaren is the Global Director of Strategic Accounts for LRQA, a global Assurance Provider. Paul also holds the position of Chief Commercial Officer and Partner at StepUp Solution Services. Paul has worked as a Senior Executive in the Certification space for 10 years and has over 39 years’ experience in the Hospitality, Certification, Service, Retail agri-food and Technology sectors. Damaren is skilled in sales, marketing, certification, operations and software applications and he possesses an MBA from McGill University.
Mr. Damaren has worked with many companies across multiple sectors in supporting their food safety, supply chain, health & wellness, front & back of house operations, brand protection, quality, environmental, health & safety, GMP/GDP compliance, automotive, aerospace, medical, information security and technology requirements.
Paul was formerly a board member and Treasurer for the Ontario Food Protection Association (OFPA) and is a currently an Advisor & Council Member with The GW University School of Business and the Crisis Ready Institute.
Before working in the Certification industry, Damaren was a professional Chef/consultant for 20+ years working in major hotel chains, restaurants, private golf courses and food service organizations. Further, Damaren was a member of the National Canadian Federation of Chefs and Cooks (C.F.C.C.) for 14 years, member of the Region of Waterloo Culinary Association (R.W.C.A.) for 14 years, President of R.W.C.A. (Region of Waterloo Culinary Association) for 3 years, special Events chairman - R.W.C.A. – 1998 – 2000 and National Culinary Ambassador to Russia for 5 years.
Paul’s wealth of knowledge and experience across the span of our services supports his commitment to the ongoing success of our customers.
As we get this membership off the ground, we’re looking to our 2022 inaugural members to be a part of helping us strengthen and tailor this program to meet your needs.
This will involve regular communication with the Crisis Ready Team to provide feedback, share requests for additional ways to support you and your business, etc.
Each Crisis Ready Course is designed to help you strengthen your Crisis Ready® Expertise. Course subjects will include crisis communication, establishing governance, crisis leadership, storytelling for crisis comms, DEI integration, and more.
Each course is complete with:
If you:
... then you will benefit from Crisis Ready Institute's 1:1 coaching and support. This opportunity is retainer-based and is offered exclusively to our consultant and small agency members.
This offering provides personalized coaching and support in:
Monthly retainer*
Hours of support per month
$2,500 USD
Up to 5
$5,000 USD
Up to 10
* This is in addition to the annual membership fee.
Click below...
Have experts review your crisis comms program prior to the course
1:1 Consultation time with a member of the Crisis Ready Team, post the course (per hour)
We're excited to be sharing Sustained Resilience: Building Tomorrow's Leaders with you. Fill in the form below to gain access to demo this course. Once you fill in this form, we'll send you an email with further instructions.
Thank you for the honor of considering this important course for your curriculum. We look forward to sharing in the experience with you!
Between the demands of our social impact economy, the divisiveness of society and the many other challenges in front of us, embedding a crisis ready culture is more important than ever before. Having a team that is trained, poised, and empowered to effectively respond to risk, controversy and other threats, will strengthen stakeholder relationships and increase the brand equity of your organization. This is a powerful opportunity. The Crisis Ready® Coaching Program is specifically designed to equip your team with the tools needed today for launching into a stronger tomorrow.
From best practices around re-opening, to diversity and inclusion, to managing through the impacts that 2020 has left on your business, the Crisis Ready® Coaching Program is designed to support you through the challenges of today, in order to recover faster and stronger for an even better tomorrow.
COVID-19 continues to affect a great majority of professionals and businesses, leaving them blindsided by its impact and all the uncertainty that came with it. The Crisis Ready® Coaching Program provides you with access to a diverse group of experts, each with unique areas of insight, to help provide you and your team with strengthened foresight to better anticipate and plan for both the risks and opportunities that lay ahead of us all.
Licy Do Canto, is a veteran of public policy, corporate strategy, health care communications and diversity and inclusion, is managing director of APCO Worldwide’s Washington D.C. office headquarters and mid-Atlantic region lead. Licy is also a Global Advisory Council (GAC) member here at the Crisis Ready Institute and a highly recognized African-American public affairs, lobbyist and communications strategist— recognized by TheHill newspaper for the 11th consecutive year as one of the most influential leaders in Washington, DC.
Recognized globally as an expert, thought leader and visionary in the field of crisis communication, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others.
In 2020, Melissa founded Crisis Ready Institute, a public benefit corporation dedicated to teaching advanced crisis communication skills.
She's currently passionate about providing dedicated support to crisis communication consultants. Through her programs, she’s focused on helping them strengthen their crisis communication skills and credibility in the market, and supporting them in growing and scaling their business. The work they do is important and she's passionate about helping them amplify the positive impact they have in the world.
Her book, Crisis Ready: Building an Invincible Brand in an Uncertain World, is taught in dozens of universities around the world, including at Harvard University; is ranked amongst the leading crisis management books of all time, by Book Authority; and was named one of the top ten business books of 2018 by Forbes.
Melissa is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in the fields of crisis management and crisis communication.
As an in-demand international keynote speaker and a TEDx alumna, Melissa has traveled the world helping organizations and leaders further strengthen their crisis ready mindset, skills and capabilities.
In 2019, Melissa founded the Crisis Ready® Community, a space for professionals to come together to support one another, collaborate and strengthen their crisis ready skills.
Melissa sits on the Board of Directors for ZeroNow, a non-profit committed to ending harmful events in schools.
She also sat on the Board of Trustees for D'Youville University for four years until the end of her term, where she also serves as a visiting scholar for the course she co-created and co-teaches on Crisis Leadership.
Passionate about serving law enforcement and bridging the trust divide between agencies and the communities they serve, Melissa is a former member of the International Association of Chiefs of Police (IACP). In 2021 she co-chaired a committee tasked with developing a strategy and plan of action to begin resolving the trust crisis in the U.S.
In 2019 and 2020, Melissa sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.
Born and raised in Montreal, Quebec, Melissa currently lives in New York City and enjoys weight-lifting, sailing, and exploring new cities, countries, and cultures.
Erick Anez is the Global Head of Business Resilience at Finastra. Erick is a proven leader with well over a decade of experience leading change and transformation in the Operational Resilience field.
His hands-on approach focuses on operational learning, culture, and reputational management. Erick holds a Bachelor of Emergency & Homeland Security, Graduate studies in Security and Disaster Management, is a Certified Business Continuity Professional (CBCP), Certified Risk Management Professional (CRMP), graduate of the FEMA institute in Incident Management and Command, and is a respected member of Public-Private partnerships within the Department of Homeland Security (DHS), Federal Bureau of Investigations (FBI) and the Federal Emergency Management Agency (FEMA).
Some of his most notable achievements in the field include leading the private sector response to Hurricane Maria as well as working with the Department of Homeland Security (DHS) in Continuity of Operations (CCOP) projects for mission-critical facilities in the United States. Erick has also trained with the Center for Disease Control (CDC) in Infectious Disease Planning and community response, including Point of Dispensing initiatives.
From 2016 to 2019, Erick held several roles at Crowley and, most recently, was the company’s Managing Director of Safety & Resilience. During this time, he was responsible for resilience operations supporting all business segments as well as leading the organization’s safety culture improvement journey. At Crowley, he led the Occupational Health & Safety, Business Continuity, and Crisis Management teams.
Before joining Crowley, Erick held similar roles at Southwest Gas and Third Federal Savings & Loan.
Founder and Principal, One Thirty Nine Consulting
Global Advisory Council Member, Crisis Ready® Institute
Aaron Marks is the founder and principal of One Thirty Nine Consulting, providing services for small and large businesses in Risk, Crisis, and Consequence Management.
Supporting both domestic and international clients, he provides operational and subject matter expertise in readiness and preparedness, crisis and incident management, and business and operational continuity for complex systems and organizations.
Aaron has provided in-depth review, assessment, and analysis for technology, policy, and operational programs for clients in healthcare, critical manufacturing, and entertainment and hospitality, as well as for state, local, tribal, territorial, and federal governments in the United States, Europe, and the Middle East. He is a recognized authority on the application of nontraditional techniques and methodologies to meet the unique requirements of training, evaluation, and analytic games and exercise.
Prior to entering the readiness and preparedness field, Aaron was the Director of Operations for a commercial ambulance and Emergency Medical Services (EMS) provider in western New York State where he participated in the integration of commercial EMS and medical transportation resources into the local Trauma System.
During his 30-year career, Aaron has worked in almost every aspect of EMS except fleet services. This includes experience in Hazardous Materials and Tactical Medicine, provision of prehospital care in urban, suburban, rural, and frontier environments, and acting as a team leader for both ground and aeromedical Critical Care Transport Teams.
Aaron is a FEMA Master Exercise Practitioner and received a B.A. in Psychology from Texas Tech University in Lubbock, Texas, and a master’s degree in Public Administration with a focus in Emergency Management from Jacksonville State University in Jacksonville, Alabama. He is also a Nationally Registered Paramedic and currently practices as an Assistant Chief with the Amissville Volunteer Fire and Rescue Department, Amissville Virginia.
Chris is the 11th Police Chief of the Mountain View Police Department, located in the heart of Silicon Valley. For more than 25 years, he has served the Mountain View community, and as the department’s leader, is passionate about maintaining MVPD’s role as a progressive law enforcement organization in the 21st century.
Chris is an internationally recognized speaker and columnist on the areas of crisis communications, critical incident management, leadership, and engagement with stakeholder groups. In his time with Mountain View PD, Chris has held a variety of investigative, tactical, and leadership roles, serving in every division in the organization. He is a graduate of the Harvard Kennedy School of Government Senior Executives in State and Local Government program and has a master’s degree in eBusiness Management from Notre Dame de Namur in Belmont, CA.
Chris also serves in several leadership positions on multiple boards, including as president on the Government Social Media Leadership Council and committee member on the IACP's Professional Standards, Ethics, and Image Committee. Previously, Chris served as a board member for the Peninsula Conflict Resolution Center and two terms as a commissioner on the City of San Mateo Community Relations Commission.
You can connect with him on Twitter @Chief_Hsiung or LinkedIn.
Ashley is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. After spending over a decade working in strategic communications for multimillion dollar brands and startups, Ashley knows what truly drives conversations, builds mutually beneficial relationships between organizations and their stakeholder groups and attracts strong strategic partnerships.
Ashley has helped organizations and leaders increase employee awareness and overall understanding of the company vision. She has strong experience / knowledge of social media tools and techniques for driving awareness, reputation and brand—and is known for advancing a company's messaging in the marketplace by growing the following of now multiple multimillion dollar brands and startups.
Ashley has served as the Editor of monthly all employee publications by managing the planning, writing and production. She is an integral part of new product launches and is frequently engaged to train entire sales teams along with channel / distribution partners on new product launches. In addition to her extensive experience, Ashley is a trained business coach.
Ashley holds a BA in Global Business Management from the University of Phoenix.
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