Crisis Ready Institute

At Crisis Ready® Institute, we raise the bar in crisis communication skills, issue management, and crisis management.

WHY?

Because these are the skills that define true leadership,
in turn fostering a resilient corporate culture within an
ever-changing world.

WHY?

Because these are the skills that define true leadership, in turn fostering a resilient corporate culture within an ever-changing world.

At the Crisis Ready Institute, we raise the bar in crisis communication skills, issue management, and crisis management.

WHY?

Because these are the skills that define true leadership,
in turn fostering a resilient corporate culture within an
ever-changing world.

Join us in the Creation of a Best Practice Guidelines Standard for Integrating a Viable Communication Culture.
learn more

Higher Education

These competencies are now offered as supplemental development for higher education curricula around the world.

For more information on how you can add this as a resource for your students,

click here

Professionals

We're now bringing these capabilities to professionals in the workplace through our coaching program.

For more information on how you can take your team’s leadership skills to the next level,

click here

Higher Education

These competencies are now offered as supplemental development for higher education curricula around the world.

For more information on how you can add this as a resource for your students,

click here

Professionals

We're now bringing these capabilities to professionals in the workplace through our coaching program.

For more information on how you can take your team’s leadership skills to the next level,

click here

Latest Trends and Insights

Our Big Mission

The traditional approach to crisis preparedness—which is investing in a generic plan that sits stagnantly on a shelf—does little to truly serve an organization. If this was your approach to crisis preparedness pre-COVID then, like countless others, you know exactly what I’m talking about.

The Crisis Ready Institute is a public benefit corporation that is on a mission to elevate status quo and create a crisis resilient world. We do this by helping leaders hone the skillsets required to thrive in today’s world, and helping organizations achieve a culture of true crisis resilience whereby every negative incident is transformed into an opportunity to foster growth, strengthen trust and build brand equity.

We believe that if every organization were Crisis Ready®, we would live in a kinder, safer, more balanced world—and that’s precisely what we’re striving to achieve.

Melissa Agnes
Founder and CEO, Crisis Ready® Institute

Join a peer group that is dedicated to supporting one another through the many challenges of crisis readiness.
LEARN MORE
Ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes, Crisis Ready by Melissa Agnes, provides the precise roadmap for building a resilient brand.
READ MORE

Crisis Ready® Coaching Program

Today's business challenges are complex

Do you feel that the success of your organization is at the mercy of the complexities of today’s world?

Are you and your team equipped to adapt to any sudden changes, not just in your market, but in the world at large?

Does your team have the required skills and capabilities in place to quickly respond to an impactful business challenge, whether it be internal or external?

What the Crisis Ready® Coaching Program is all about

We help teams learn the necessary skills required today to anticipate, mitigate and respond to business challenges in a way that increases the trust and credibility in your brand. 

Comprised of a community of global professionals across all relevant areas of expertise, this program enables you to benefit from a force that helps you build a stronger brand, strengthen relationships, and develop a clear and strategic path forward. In essence, the Crisis Ready® Coaching Program helps you and your business adapt, grow, become unstoppable.

Gain strategic
foresight

Strategic foresight into the coming months means you’re always ready to both anticipate and plan for a stronger future. It immediately positions you as a leader in your industry.

Effectively manage
any challenge

With the help and support of a diverse group of experts, you gain an edge with exactly what you need for effectively and efficiently managing through today’s challenges.

Build for a stronger
tomorrow

By strengthening your team’s skills in issue management, crisis management, and crisis communication, you build a solid foundation for your business to transform real-time challenges into real-time opportunities.

Learn more about the Coaching Program

Crisis Ready® Coaching Program

Do you feel that the success of your organization is at the mercy of the complexities of today’s world?

Are you and your team equipped to adapt to any sudden changes, not just in your market, but in the world at large?

Does your team have the required skills and a solid program in place to quickly respond to an impactful business challenge, whether it be internal or external?

What the Crisis Ready® Coaching Program is all about

We teach organizations – namely, your team members – how to elevate the status quo to create a crisis resilient world while building strong corporate cultures where thriving is the business acumen.

Comprised of a community of global professionals across all areas of expertise, you benefit from a force that helps you build a stronger brand, strengthen relationships, and develop a clear and strategic path forward. In essence, the Crisis Ready® Coaching Program helps you and your business adapt, grow, become unstoppable.

Gain strategic foresight

Strategic foresight into the coming months means you’re always ready to both anticipate and plan for a stronger future, and immediately positions you as a leader in your industry.

Effectively manage any challenge

With the help and support of a diverse group of experts, you have an edge with exactly what you need for effectively and efficiently managing through today’s challenges.

Build for a stronger tomorrow

By strengthening your team’s skills in issue management, crisis management, and crisis communication, you build a solid foundation for your business to adapt, grow, and truly become unstoppable.

Learn more about the Coaching Program

Our Big Mission

“The traditional approach to crisis preparedness—which is investing in a generic plan that sits stagnantly on a shelf—does little to truly serve an organization. If this was your approach to crisis preparedness pre-COVID then, like countless others, you know exactly what I’m talking about.

The Crisis Ready® Institute is a public benefit corporation that is on a mission to elevate status quo and create a crisis resilient world. We do this by helping leaders hone the skillsets required to thrive in today’s world, and helping organizations achieve a culture of true crisis resilience whereby every negative incident is transformed into an opportunity to foster growth, strengthen trust and build brand equity.

We believe that if every organization were Crisis Ready®, we would live in a kinder, safer, more balanced world—and that's precisely what we're striving to achieve.”

Melissa Agnes

Founder and CEO of the Crisis Ready Institute

Crisis Ready by Melissa Agnes

Ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes, Crisis Ready by Melissa Agnes, provides the precise roadmap for building a resilient brand.

Read now
Learn more
Crisis Ready by Melissa Agnes

Ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes, Crisis Ready by Melissa Agnes, provides the precise roadmap for building a resilient brand.

Read now

Join a peer group that is dedicated to supporting one another through the many challenges of crisis readiness.

Learn more

Crisis Ready® Coaching Program

Today's business challenges are complex

Do you feel that the success of your organization is at the mercy of the complexities of today’s world?

Are you and your team equipped to adapt to any sudden changes, not just in your market, but in the world at large?

Does your team have the required skills and capabilities in place to quickly respond to an impactful business challenge, whether it be internal or external?

What the Crisis Ready® Coaching Program is all about

We help teams learn the necessary skills required today to anticipate, mitigate and respond to business challenges in a way that increases the trust and credibility in your brand. 

Comprised of a community of global professionals across all relevant areas of expertise, this program enables you to benefit from a force that helps you build a stronger brand, strengthen relationships, and develop a clear and strategic path forward. In essence, the Crisis Ready® Coaching Program helps you and your business adapt, grow, become unstoppable.

Gain strategic
foresight

Strategic foresight into the coming months means you’re always ready to both anticipate and plan for a stronger future. It immediately positions you as a leader in your industry.

Effectively manage
any challenge

With the help and support of a diverse group of experts, you gain an edge with exactly what you need for effectively and efficiently managing through today’s challenges.

Build for a stronger
tomorrow

By strengthening your team’s skills in issue management, crisis management, and crisis communication, you build a solid foundation for your business to transform real-time challenges into real-time opportunities.

Learn more about the Coaching Program

Crisis Ready® Coaching Program

Do you feel that the success of your organization is at the mercy of the complexities of today’s world?

Are you and your team equipped to adapt to any sudden changes, not just in your market, but in the world at large?

Does your team have the required skills and a solid program in place to quickly respond to an impactful business challenge, whether it be internal or external?

What the Crisis Ready® Coaching Program is all about

We teach organizations – namely, your team members – how to elevate the status quo to create a crisis resilient world while building strong corporate cultures where thriving is the business acumen.

Comprised of a community of global professionals across all areas of expertise, you benefit from a force that helps you build a stronger brand, strengthen relationships, and develop a clear and strategic path forward. In essence, the Crisis Ready® Coaching Program helps you and your business adapt, grow, become unstoppable.

Gain strategic foresight

Strategic foresight into the coming months means you’re always ready to both anticipate and plan for a stronger future, and immediately positions you as a leader in your industry.

Effectively manage any challenge

With the help and support of a diverse group of experts, you have an edge with exactly what you need for effectively and efficiently managing through today’s challenges.

Build for a stronger tomorrow

By strengthening your team’s skills in issue management, crisis management, and crisis communication, you build a solid foundation for your business to adapt, grow, and truly become unstoppable.

Learn more about the Coaching Program

Our Big Mission

“The traditional approach to crisis preparedness—which is investing in a generic plan that sits stagnantly on a shelf—does little to truly serve an organization. If this was your approach to crisis preparedness pre-COVID then, like countless others, you know exactly what I’m talking about.

The Crisis Ready® Institute is a public benefit corporation that is on a mission to elevate status quo and create a crisis resilient world. We do this by helping leaders hone the skillsets required to thrive in today’s world, and helping organizations achieve a culture of true crisis resilience whereby every negative incident is transformed into an opportunity to foster growth, strengthen trust and build brand equity.

We believe that if every organization were Crisis Ready®, we would live in a kinder, safer, more balanced world—and that's precisely what we're striving to achieve.”

Melissa Agnes

Founder and CEO of the Crisis Ready Institute

Crisis Ready by Melissa Agnes

Ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes, Crisis Ready by Melissa Agnes, provides the precise roadmap for building a resilient brand.

Read now
Learn more
Crisis Ready by Melissa Agnes

Ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes, Crisis Ready by Melissa Agnes, provides the precise roadmap for building a resilient brand.

Read now

Join a peer group that is dedicated to supporting one another through the many challenges of crisis readiness.

Learn more
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Detective Frank Rivas

High Tech Professional with diverse,domestic and international background: Business Development, Operations Management, Program/Project Management, Partner Management, Process Improvement. Additional experience includes: asset and brand protection, threat/risk analysis.

Always interested in new challenges, dynamic work environment which provides intellectual stimulation and professional growth.

Specialties: Partner management, supply chain management, Operations Management, Latin American region, Public Safety, Risk/Threat Analysis, Leader / Talent Development

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Ashley Davis

Ashley is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. After spending over a decade working in strategic communications for multimillion dollar brands and startups, Ashley knows what truly drives conversations, builds mutually beneficial relationships between organizations and their stakeholder groups and attracts strong strategic partnerships.

Ashley has helped organizations and leaders increase employee awareness and overall understanding of the company vision. She has strong experience / knowledge of social media tools and techniques for driving awareness, reputation and brand—and is known for advancing a company’s messaging in the marketplace by growing the following of now multiple multimillion dollar brands and startups.. 

Ashley has served as the Editor of monthly all employee publications by managing the planning, writing and production. She is an integral part of new product launches and is frequently engaged to train entire sales teams along with channel / distribution partners on new product launches. In addition to her extensive experience, Ashley is a trained business coach.

Ashley holds a BA in Global Business Management from the University of Phoenix.

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Chris Hsiung

Chris is the 11th Police Chief of the Mountain View Police Department, located in the heart of Silicon Valley. For more than 25 years, he has served the Mountain View community, and as the department’s leader, is passionate about maintaining MVPD’s role as a progressive law enforcement organization in the 21st century.

Chris is an internationally recognized speaker and columnist on the areas of crisis communications, critical incident management, leadership, and engagement with stakeholder groups. In his time with Mountain View PD, Chris has held a variety of investigative, tactical, and leadership roles, serving in every division in the organization. He is a graduate of the Harvard Kennedy School of Government Senior Executives in State and Local Government program and has a master’s degree in eBusiness Management from Notre Dame de Namur in Belmont, CA.

Chris also serves in several leadership positions on multiple boards, including as president on the Government Social Media Leadership Council and committee member on the IACP's Professional Standards, Ethics, and Image Committee. Previously, Chris served as a board member for the Peninsula Conflict Resolution Center and two terms as a commissioner on the City of San Mateo Community Relations Commission.

You can connect with him on Twitter @Chief_Hsiung or LinkedIn.

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Aaron Marks

Aaron Marks is a Senior Principal with Dynamis, Inc. where he supports clients across the domestic National and Homeland Security communities and international public safety enterprise. He provides operational and subject matter expertise in intelligence analysis and targeting, disaster preparedness, crisis and incident management, and continuity of operations for healthcare related concerns. Aaron has provided in-depth review, assessment, and analysis for technology, policy, and operational programs impacting all levels of government. He is a recognized authority on the application of nontraditional techniques and methodologies to meet the unique requirements of training, evaluation, and analytic games and exercise for the National and Homeland Security communities.

Prior to joining Dynamis, Aaron was the Director of Operations for a commercial ambulance and Emergency Medical Services (EMS) provider in western New York State where he participated in the integration of commercial EMS and medical transportation resources into the local Trauma System. During his 30-year career Aaron has worked in almost every aspect of EMS except fleet services. This includes experience in Hazardous Materials and Tactical Medicine, provision of prehospital care in urban, suburban, rural, and frontier environments, and acting as a team leader for both ground and aeromedical Critical Care Transport Teams.

Aaron is a Master Exercise Practitioner and received a B.A. in Psychology from Texas Tech University in Lubbock, Texas and a master’s degree in Public Administration with a focus in Emergency Management from Jacksonville State University in Jacksonville, Alabama. He is also a Nationally Registered Paramedic and currently practices as an Assistant Chief with the Amissville Volunteer Fire and Rescue Department, Amissville Virginia.

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Erick Anez

Erick Anez is the Global Head of Business Resilience at Finastra. Erick is a proven leader with well over a decade of experience leading change and transformation in the Operational Resilience field.

His hands-on approach focuses on operational learning, culture, and reputational management. Erick holds a Bachelor of Emergency & Homeland Security, Graduate studies in Security and Disaster Management, is a Certified Business Continuity Professional (CBCP), Certified Risk Management Professional (CRMP), graduate of the FEMA institute in Incident Management and Command, and is a respected member of Public-Private partnerships within the Department of Homeland Security (DHS), Federal Bureau of Investigations (FBI) and  the Federal Emergency Management Agency (FEMA).

Some of his most notable achievements in the field include leading the private sector response to Hurricane Maria as well as working with the Department of Homeland Security (DHS) in Continuity of Operations (CCOP) projects for mission-critical facilities in the United States. Erick has also trained with the Center for Disease Control (CDC) in Infectious Disease Planning and community response, including Point of Dispensing initiatives.

From 2016 to 2019, Erick held several roles at Crowley and, most recently, was the company’s Managing Director of Safety & Resilience. During this time, he was responsible for resilience operations supporting all business segments as well as leading the organization’s safety culture improvement journey. At Crowley, he led the Occupational Health & Safety, Business Continuity, and Crisis Management teams.

Before joining Crowley, Erick held similar roles at Southwest Gas and Third Federal Savings & Loan.

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Melissa Agnes

Recognized globally as an expert, thought-leader and visionary in the field of crisis management.

Has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, etc.

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World—ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes.

Creator of the Crisis Ready Model–which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world, including at Harvard University.

Sits on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.

Visiting scholar at D'Youville University, where she co-created and co-teaches a Crisis Ready Program for young college students.

Sits on Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police.

Global Advisor for The Institute for Strategic Risk Management (ISRM), a global player established to help progress and promote the underlying understanding and capabilities associated with strategic risk and crisis management on a global scale.

Leading international keynote speaker on the subject and TEDx alumna.

Founder of the Crisis Ready® Community.

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Licy M. Do Canto

As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

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Marylène Ayotte

Marylene is a Life Transformation Consultant, Trainer and Coach licensed with The Brave Thinking and HeartMath Institutes, premier training centers for transformational coaching in California. She also holds a Bachelor’s Degree in Business and Human Resources Administration and a Master’s Degree in Organizational Communications and Change Management.

Through her professional career and track record of over 20 years as a Coach, HR Executive Leader and Change Management expert in medium and large corporations, Marylène now shares her know-how & proficiencies through inspiring workshops and in-depth, proven and reliable transformational coaching tools and programs.

Marylene’s passion is to inspire in others self-reflection and greater awareness leading to growth mindsets and behavioural changes. As a result, individuals reach and sustain new heights in performance, success and vitality.

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Andrea Bonime-Blanc

Andrea Bonime-Blanc, JD/PhD, is CEO and Founder of GEC Risk Advisory and a global governance, risk, ESG, ethics, cyber and crisis strategist, serving a broad cross-section of business, nonprofits, and government agencies. Since 2017, she has served as the Independent Ethics Advisor to the Financial Oversight and Management Board for Puerto Rico.

Dr. Bonime-Blanc spent two decades as a c-suite global corporate executive at Bertelsmann, Verint, and PSEG overseeing legal, governance, risk, ethics, corporate responsibility, crisis management, compliance, audit, InfoSec and environmental health and safety, among other functions. She began her career as an international corporate lawyer at Cleary Gottlieb, was born and raised in Europe and is multi-lingual.

She serves on several Boards and Advisory Boards including Greenward Partners (a Spanish green energy firm), Ethical Intelligence (an EU-based AI ethics firm), ProtectedBy.AI (A US based AI cybersecurity firm), Epic Theatre Ensemble (a NYC nonprofit), the NACD New Jersey Chapter and NYU Stern-based think tank, Ethical Systems. She also serves as a Governance Mentor at Plug & Play Tech Centre, a global start-up eco-system. She is a NACD Board Leadership Fellow and Governance faculty and holds the Carnegie Mellon CERT Certification in Cyber-Risk Oversight.

Andrea is a global speaker, including at Davos, and appears regularly on Bloomberg TV, Yahoo Finance, Cheddar and other media. She is faculty at NYU’s Center for Global Affairs Masters program teaching “Cyber Leadership, Risk Oversight and Resilience”. She is an extensively published author of many articles and several books including The Reputation Risk Handbook, Emerging Practices in Cyber-Risk Governance and The Artificial Intelligence Imperative. Her latest book, Gloom to Boom: How Leaders Transform Risk into Resilience and Value (Routledge 2020) debuted as an Amazon #1 Hot Release in Business Ethics and Game Theory. She lives in New York City with her family and is an avid photographer and artist.

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Tom Compaijendion

Working on a future-proof crisis organization

✓ CRISIS MANAGEMENT IS CUSTOMIZATION A lot comes to your organization during a crisis. It is not always easy for employees to switch quickly from daily activities to the ‘crisis position’, with clearly defined roles, tasks, sharp processes and short consultations. Many employees are too little concerned with crisis on a daily basis to be really good at it. In short: crisis management is always tailor-made – and that is not always easy in a crisis situation, in which crisis consultations are often unstructured and go in all directions. I ensure that crisis organizations are better prepared for a crisis through advice, training, training and practice, so that they take the right actions more quickly, maintain confidence in the organization and thus prevent the crisis from becoming a ‘reputation crisis’.

✓ ANALYSIS AND YOUR ENVIRONMENT IN IMAGES A crisis places high demands on communication: the public and stakeholders expect a quick response (within an hour); the reaction must be visible among the thousands of messages on social media and one must take into account that the emotion wins over the ratio. I help organizations to set priorities and, in the midst of the complex playing field, to maintain good coordination with all stakeholders and to take on the role for which the organization is responsible.

✓ IMPACT ON YOUR ORGANIZATION In times of terrorism, (a growing number of) cyber attacks, coronavirus and other crises, knowledge of crisis management and crisis communication is crucial. After all, a crisis poses a risk of (image) damage. Most companies are therefore working on it, but despite the training, it turns out that it does not work well during an exercise. I guide and advise organizations in the transition to a more organized and partly automated information management system.

✓ROADMAP TO PERFECTION Compaijen Crisis Management and Communication has knowledge and experience at all levels: both national (Ministries), local (municipality of Amsterdam, security region) but also international (United Nations, EU consultation). As a trainer, I am one of the few with exceptional crisis experience. This allows me and we are able to convey a clear story with interesting cases and keep things simple. We always aim to make the organization truly better – and not just to complete training.

*Translated from Dutch

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Dr. Rafik Chaabouni

Specialities: Cryptography, Security, public key cryptography, range proof, set membership, certificate revocation.

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Peter Willis

My gift is to help individuals and groups of people think wider and deeper together than they might otherwise, especially about matters of critical importance. My current work is to help decision-makers reflect on, and learn from, their response to crisis.

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Shireen Fabing

With almost twenty years of marketing experience, thirteen of which was spent in the telecom industry, Shireen brings with her an experience toolkit which includes marketing, public relations, communications, training & development, fundraising and project management.

She started her career in a PR agency and her portfolio included retail promotions and events as well as various high-profile projects for the City of Cape Town. This position came only a few short years after apartheid was lifted in South Africa and it is what she claims toughened her up for the real world. She built tenacity, resilience and grit in those early years and more importantly, learnt the importance of building contingencies around all events and programs.

When she made the move to Canada in 2002 to join her mom and siblings, she was mentally ready for the challenge of starting a new life. Circumstances found her back at school studying part time, working full time in the PR division of an ad agency, and volunteering for a not-for-profit benefitting at-risk youth. It was in this latter portion of her journey that she found a passion for Sponsorship Marketing & Special Events.

Accepting an entry level marketing position at a large Canadian telco to get her foot in the door, Shireen quickly gained not only the North American experience she was lacking, but also credibility with internal and external stakeholders, with her strongest suite being that she was always prepared for whatever would prove to come. She enjoyed getting to see some of Canada while showcasing some of the biggest concerts, festivals, theme park & sports activations, along with a multitude of innovative product launches.

The personal pride of her career was finding non-traditional sales venues where she successfully “married” marketing tactics and sales with a profitable outcome for the organization.

Shireen’s bio is not complete without talking about her boxing life. Initially she started the sport to help her create a work-life balance, however in 2013, when she was asked to compete in her first sanctioned charity bout, she humbly obliged.

The Fight to End Cancer was founded in 2011 and has donated over $1.5M to date in support of cancer research with proceeds going directly to support the Princess Margaret Cancer Foundation. This didn’t come as a shock to her family, friends or colleagues as they knew she’d be all in for training and fundraising! Training like a fighter was no different from the day-to-day boardroom she was used to - only with gloves, her self-motivation and a will to win! She was the first female corporate fighter to enter the ring for this annual event and with her opponent, they set the stage for future female bouts in coming years as they claimed bragging rights for “fight of the night”.

Today she continues to support the initiative, pursuing the sport as an amateur boxer and boxing coach allowing her to share her passion for the sport that found her.

Shireen spreads the word that she is living proof that you can do whatever you set your mind to, no matter what stage you’re at in life. Her personal mantra - strong is my beautiful - has turned into the driving force that is behind the self- proclaimed “Machine”.

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David Meerman Scott

I was fired. Sacked. My ideas were a little too radical for my new bosses. So I started writing books, speaking at events and advising emerging companies. That was in 2002 and since then my books have sold over a million copies in 29 languages.

Many new forms of social media have burst onto the scene over the years, including blogs, podcasts, video, virtual communities, Twitter, Facebook, Foursquare, Instagram, and many many others. But what’s the same about all the new Web tools and techniques is that together they are the best way to communicate directly with your marketplace.

My latest Wall Street Journal bestselling book "Fanocracy: Turning Fans into Customers and Customers into Fans" released from Portfolio / Penguin Random House. I wrote Fanocracy with my 26 year old daughter Reiko. The book is about Fandom culture and how any business can grow by cultivating fans.

My 2007 book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and now in a 7th edition with 400,000 copies sold in more than 29 languages from Albanian to Vietnamese, "New Rules" is now a modern business classic.

My other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan) and my most recent books are "The New Rules of Sales & Service", and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon and now being made into a film).

I'm Go-to-Market LP at Stage 2 Capital where I invest in and advise some of the most promising new businesses in the world. I'm a co-founder and Partner in Signature Tones, a sonic branding studio.

I serve as an advisor and investor in emerging companies that are transforming their industries by delivering disruptive products and services.

Pre-pandemic, I delivered keynote speeches at in-person conferences and company meetings all over the world. Now I focus on virtual events.

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Gain strategic foresight into the coming months, giving you the tools you need to better anticipate and plan for a stronger future.

COVID-19 continues to affect a great majority of professionals and businesses, leaving them blindsided by its impact and all the uncertainty that came with it. The Crisis Ready® Coaching Program provides you with access to a diverse group of experts, each with unique areas of insight, to help provide you and your team with strengthened foresight to better anticipate and plan for both the risks and opportunities that lay ahead of us all.

Effectively manage through today’s challenges with the help of a diverse group of experts.

From best practices around re-opening, to diversity and inclusion, to managing through the impacts that 2020 has left on your business, the Crisis Ready® Coaching Program is designed to support you through the challenges of today, in order to recover faster and stronger for an even better tomorrow.

Build for a stronger tomorrow by strengthening your team’s skills in issue management, crisis management, and crisis communication.

Between the demands of our social impact economy, the divisiveness of society and the many other challenges in front of us, embedding a crisis ready culture is more important than ever before. Having a team that is trained, poised, and empowered to effectively respond to risk, controversy and other threats, will strengthen stakeholder relationships and increase the brand equity of your organization. This is a powerful opportunity. The Crisis Ready® Coaching Program is specifically designed to equip your team with the tools needed today for launching into a stronger tomorrow.

Melissa Agnes

FOUNDER AND CEO, CRISIS READY INSTITUTE

  • Recognized globally as an expert, thought-leader and visionary in the field of crisis management.
  • Has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, etc.
  • Author of Crisis Ready: Building an Invincible Brand in an Uncertain World—ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes.
  • Creator of the Crisis Ready® Model–which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world, including at Harvard University.
  • Sits on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.
  • Visiting scholar at D’Youville University, where she co-created and co-teaches a Crisis Ready Program for young college students.
  • Sits on Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police.
  • Global Advisor for The Institute for Strategic Risk Management (ISRM), a global player established to help progress and promote the underlying understanding and capabilities associated with strategic risk and crisis management on a global scale.
  • Leading international keynote speaker on the subject and TEDx alumna.
  • Founder of the Crisis Ready® Community.

Benjamin Grant

Chief Student Affairs Officer & Title IX Coordinator, D’Youville

BG Grant is an innovative Student Affairs thought-leader, currently based in Buffalo, New York, with over seventeen years of experience across the spectrum of higher education. Specializing in engaging, supporting, and challenging students and the implementation of “what if we…?” Having obtained his undergraduate degrees from Paul Smith’s College and his master’s degree in College Student Personnel Administration from the State University of New York College at Buffalo, BG is currently working on his Doctor of Educational Leadership degree at D’Youville. Outside of work, BG enjoys spending time with his partner Jason and their three furry housemates; Juneaux Bear, Chester B. Arthur, and Saint D’Youville.

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Lisa DuBrock

Lisa has 20+ years both in Management of fortune 100 firms and in the Management Consulting Business. She specializes in security both physical and logical. Lisa utilizes a myriad of methodologies based on her clients needs, including: ISO 27001, ISO 20000, ISO 9001, ISO 22301, ANSI/ASIS-SPC.1, ANSI/ASIS-PSC.1 and ISO 18788.

She has a CPA, a CBCP (Certified Business Continuity Professional), and an MBCI.

Lisa teaches at George Mason University in their PTAC and she sits on the ASIS Standards and Guidelines Commission developing ANSI accredited standards.

Prior to becoming a Managing Partner at Radian Compliance, LLC, Lisa spent a number of years at Discover Card, where she held positions such as National Director Cardmember Service, National Director Business Continuity, Bank Operations and Regulatory Compliance and she assisted on the launch of their credit card in the UK market.

Her goals are to grow her own firm, Radian Compliance, LLC, over the next 5 years.

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Alliancé Babunga

Alliancé [pronounced “aliya-n-say”] comes with a background in politics, leadership and education which speaks to her passion for people and positive change. Through her experiences she has learned first-hand the importance of having a unique voice, the value of authentic communication, being relatable with one's audiences, establishing relationships and working collaboratively to get things done.

She has worked in multiple political campaigns; a highlight being the successful election of two city councilors, one Member of Parliament and one Prime Minister.

As a crisis communications enthusiast, she came to the realization that the traditional crisis preparedness plan does not meet the demands and needs of today—the Covid-19 pandemic and its aftermath demonstrated the extent of this truth. She sought for a more proactive approach that would empower leaders and organizations to readily take on the new evolving challenges. It is her curiosity that grounded her interest in pursuit of crisis communication and led her to the Crisis Ready® Institute.

Alliancé is elated to grow her career with the Crisis Ready® Institute as the Marketing and Community Manager. Her portfolio includes building and strengthening the Institute’s brand reach, visibility and engagement, and fostering the growth of the Crisis Ready® Community.

She believes the Crisis Ready® Institute offers practical and timely solutions to today’s challenges and her vision for the Crisis Ready® Community is to continue to make it a valuable, supportive and fun experience for its members—to ensure everyone learns something new and has up to three implementable key takeaways monthly that help them meet their own professional objectives. There is a vast wealth of knowledge and expertise in the Community that she will leverage to increase collaboration across sectors; through learning, engagement and enticing membership perks. Ultimately, creating a space that works for the Community, by the Community, is the goal.

Alliancé holds a Bachelor of Arts in International Relations from the University of British Columbia, studied Peace and Conflict Resolution Studies at Uppsala University in Sweden, and recently completed the Public Relations Certificate program at Simon Fraser University.

Alliancé serves as Events Manager in the British Columbia chapter of the International Association of Business Communicators (IABC), Regional VP Administration in the British Columbia chapter of the Canadian Black Chamber of Commerce (CBCC) as well as Public Policy Coordinator on a Partisan National Women’s Commission.

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Lewis Werner

My mission is to cultivate proactively safer communities.

Proactive risk management makes people less stressed, more comfortable, happier, and more productive. Cultivating proactive security operations desrisks and accelerates human progress, raising quality of life for everyone.

I cultivate proactively safer communities by arming Security Professionals with the data they've been missing for decades. Operations, Finance, Marketing & Supply Chain have been building metrics and KPIs based on real-time process control, outcomes, and projections. Security, especially physical security, has been left with: "Monthly Incidents and Annual Budget".

If you HAVE data, you can measure it. If you MEASURE data, you can IMPROVE it. I started Quill Security to provide risk data for security professionals.

Quill Security is building the inevitable future of the security industry. When you embrace risk data, you will:

  • Earn your seat at the table with answers instead of assurances.
  • Communicate clearly with non-security stakeholders to achieve buy-in.
  • Spend less time debating and more time taking PROACTIVE ACTION.
  • Know your measure of success and unambiguously achieve it.

Nothing like Quill has ever existed before. Protect your community with the future of security.

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Lisa Manyoky

With over 30 years of communication, branding, marketing and entrepreneurial expertise in my hip pocket, I understand people, interpersonal dynamics, motivation, expression, business—and words, especially words!

I can't resist the chance to help professionals figure out if what they're putting out there—whether you can see it, hear it, read it or feel it—is getting them where they want to go OR if where they are is where they should be. I look for that delicious sweet spot of what they WANT to do, ARE BUILT to do and ARE MEANT to do. Then, I determine if their “message” is working for them, fix it if it needs fixing, adjust the volume so their world can hear them, and make a plan that helps them keep on keepin’ on as they stretch toward their goals.

As a career entrepreneur, founder of Presence Intelligence™, and licensed, specialty-certified coach with a neuroscience focus (wow!), I blend an understanding of brainpower, behavior, aesthetics and communication with business smarts to help professionals...

  • identify what makes them tick
  • find their "fit"—personally and professionally
  • strengthen and make good use of their natural assets
  • develop their one-of-a-kind presence that’s true to who they really are
  • refine communications to reflect who they are and draw in resources and people right for them
  • improve perception and reception
  • become excellent (or more excellent than they already are)
  • shape lives in important ways
  • get remembered for something great by those who matter to them.

I am a bit of a firecracker who champions self-mastery, integrity, personal best and kindness. I am the consummate wordsmith with an energetic style, a quick wit and an expansive mindset. I am direct but diplomatic, dynamic and funny. I also have a very big heart.

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Katie Nelson

I am the Social Media + Public Relations Coordinator for the Mountain View Police Department in northern California. I specialize in social media management, speaking across the country on social media best practices, crisis communications and forming positive working relationships between law enforcement and the media.

Before joining MVPD, I worked as a public safety reporter for papers including the San Jose Mercury News, the East Bay Times and the San Francisco Chronicle. Published nationally, I was an award-winning journalist for my breaking news coverage of the Asiana Airlines crash at San Francisco International Airport and my investigative work on the state Department of Social Services led to major legislative reform to protect elderly residents in California.

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