THE CRISIS READY INSTITUTE BLOG

Could We Train AI with Emotional Intelligence to Predict a Crisis? 

If you prefer to listen to this article instead of reading it, here you go:

Like many of us in our respective fields, I’ve been spending time researching and conceptualizing how AI will affect crisis communication and crisis leadership. 

Generative AI has already fundamentally altered how the world operates, and the technology is still in its infancy. As AI develops, it will — very soon — become a billion times smarter than the smartest human being to ever live. As Mo Gawdat put it in his book Scary Smart, this can be understood as Albert Einstein’s intelligence in comparison to a fly. And we, us humans, will be the fly.

We’ve only begun to test the possibilities AI offers and we’ve yet to grapple with the challenges it presents, both now and in the future. 

However, make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. 

Recently, I read a fascinating article by my friend and the queen of PR herself, Gini Deitrich. In this article, Gini discusses how AI stands to affect the PR industry by powering data-driven strategies, enhancing creativity, and providing new opportunities for storytelling. 

And then she said something that got me thinking even further… 

In explaining what AI can offer — and will be able to offer — in the area of crisis predictions and prevention, she suggested that we will be able to use AI as a tool to help get ahead of one of the most challenging aspects of crisis communication: emotional escalation. In this, she paints this picture: 

“Take the This Is Us and Crock-Pot example. […] When the house burned down because the Crockpot malfunctioned, the Newell Brands comms team was unprepared for the onslaught of people overreacting to a TV character dying and throwing out their Crock-Pots.

Imagine if they’d had AI working on it back then. Before the episode had ended, an algorithm would have alerted them to what people were about to do, it would have drafted an optimal response, and even sketched out a media strategy. All while they were still crying over Jack’s death.”

This was the best example she could have used to make my brain go 🤯 and here’s why…

Could AI predict the emotional escalation of a crisis… before it even begins to happen?

This is the question that threw me into a tailspin as I read Gini’s article. One reason the Crisis Ready® Program is so crucial is because a crisis can spring up at any time, even if your organization believes that it’s doing everything right.

Could AI remove the risk associated with that unpredictability? 

Could AI anticipate and predict what is often seen as the irrational and unpredictable escalation of human emotion in relation to an event or an incident?

Rather than reacting to an unexpected crisis after the fact, could AI allow your communications team to craft its response well before the chaos erupts — even when that “chaos” wasn’t meant to be, nor was it anticipated to be, chaotic in the first place?

Had Gini not used the This Is Us episode as her example, I don’t think I would have thought and pondered this as intensely as I have. I’m certainly grateful that she did!

What makes this example so inspired is that, when it happened, it truly was as unpredictable and unforeseeable as something can get. 

Most of the time, by practicing empathetic leadership, we can anticipate the emotions that people might feel in the event of an issue or a crisis. The This Is Us Crock-Pot scenario was a rare case where the lack of foresight of the audience’s impulsive reaction was completely understandable. 

Here’s what happened: (also, spoiler alert!)

  • In the episode, Jack Pearson, beloved character, shockingly dies of smoke inhalation when the family’s generic slow cooker — read: NOT a branded Crock-Pot appliance — short-circuits in the night and sets the home ablaze.
  • Fans of the show are deeply saddened by this emotional storyline.
  • In the depths of their emotion, their brains get triggered with fear at the relatability of that storyline. Essentially, on a subconscious level, their brains say, “Oh my god! I have a Crock-Pot and I don’t want my family to die in the same horrific way that Jack did, so I’m going to throw out mine even though I’ve been using it for decades without such an incident!” (remember that one of the Crisis Ready® Rules is “You can’t beat emotion with logic.”
  • These fans, all feeling similarly, rally online and, banding together, begin throwing out their Crock-Pots to proactively save their families lives. 
  • Crock-Pot, the brand, wakes up the next morning to thousands of generational customers threatening to never purchase from or use the brand again.
  • Crisis for Crock-Pot.

It’s such a wild story, right?! 

Even with all the risk assessments that the This Is Us writers may or could have done to foresee and anticipate such a drastic frenzy of a reaction by viewers, foreseeing this one was next to impossible — they didn’t even put product placement in the episode!

So, by understanding human emotion and the impact of association and relatability, could AI have predicted this Crock-Pot crisis ahead of time?

This is where my mind went after reading Gini’s post, even though I’m pretty certain she was suggesting that AI would have caught the escalating situation long before Crock-Pot did the following morning, but still after the frenzy had begun.  

The latter, I believe to be highly accurate. The former is the notion that I was fascinated. 

As a thought exercise, I’d like to explore how AI might have predicted this highly unpredictable incident ahead of time. Along the way, I will post questions that I believe we must ask if we are ever to use its predictive capabilities to their fullest effect. 

This exercise is meant to invite discussion. I’m not an expert on AI and I would love to hear from you where you agree, where you disagree, where you see things differently, and whatever I may be missing in my current knowledge of artificial (emotional) intelligence. I invite you to be a part of this reflection in the comments section below.

Question 1: How do you teach AI to make connections like the human brain does?

Nothing in the offending episode suggested that the malfunctioning appliance was a Crock-Pot. The device itself, which was shown on the episode several times, was clearly a generic, no-name appliance. 

There was no way for Crock-Pot to pinpoint this single episode — out of the deafening noise of prolific pop culture content — and identify it as a risk. This Is Us had no obligation to alert Crock-Pot of the plotpoint because it wasn’t using their brand. 

Nonetheless, Americans link all slow cookers with the Crock-Pot brand, arguably with an even stronger association than they identify tissues as Kleenex. Ultimately, it didn’t matter that the trademarked word was never said, nor the emblem used. The brand was still evoked. 

How would artificial intelligence have made that jump?

Question 2: How does AI gauge the strength of different emotional reactions and attachments?

Throwing out Crock-Pots was an irrational response. As explained above, the audience was driven by real fear for the lives and safety of their own families as well as real grief — albeit for a fictional character. 

Furthermore, slow cookers are designed to be left unattended. On paper, the fiery catastrophe that This Is Us fans watched on the screen was not relatable nor realistic because, in the history of Crock-Pot, no family has ever experienced it.

And yet the fear of losing their own family was relatable — and much stronger than the not-so-minor factual detail that Crock-Pots are designed to be safe and have never in their history caused a fire before. 

At the same time, the tragedy of losing Jack — a character who had only been in people’s homes for a couple of years — overrode their loyalty to a kitchen appliance that many have used for decades and through generations. 

As we teach in our Crisis Ready Course on Honing the Art of Crisis Communication and Leadership, fear is a very powerful force.

In fact, the episode effectively used that common generational narrative, showing the Pearson’s retiring neighbors giving them the appliance as a warm gesture to the young family years ago. The episode twisted the familial ties the audience associated with their grandmother’s Crock-Pot into a tragedy. It was brilliant writing and storytelling that was designed to pull on people’s heart strings, though not in the way that it effectively did.

How does AI determine which heart strings win the day across millions of households?

Question 3: Could AI analyze emotions on a massive scale? 

What particularly interests me, as we test the capabilities of AI, is this application to predict and analyze emotions on a larger scale. 

Let’s face it, even the most emotionally intelligent of human beings can still find themselves blindsided by an unexpected emotional reaction. 

And yet — theoretically — you could feed AI the models for fear. You could show it the role fear has played in past crises, through the use of disinformation, propaganda, politics, media sensationalization — the list goes on and on. You could feed it until it could map out where a seemingly inconsequential event could spark into a fire of outrage, devastation, or any other fear-based emotion. 

You could teach it to weigh emotional factors and gauge competing narratives to predict the results in a way that humans tend to only realize in hindsight. 

Right? 

I certainly believe so. After all, it’s said to be on the pathway to being 1 BILLION times smarter than us human flies, and that intelligence includes emotional intelligence.

Key Takeaways

There’s definitely an application for using AI to analyze emotions as they are happening (along with many other necessary and helpful predictive elements to support our profession).

In the immediate hours after that fateful “Super Bowl Sunday” episode, I can see how an emotionally intelligent AI model would have helped Crock-Pot quickly analyze the emotions being expressed across thousands of Twitter accounts, predicting the risks and consequences to the brand, and quickly supporting in the crafting of an effective response. 

Would that same AI model, running in the background of NBC’s servers, been able to sound the alarms and give the company a proactive heads up before the episode aired? And, moreover, if This Is Us or Crock-Pot had received this proactive heads-up, would the humans on the receiving end of this predictive analysis have even categorized it as a real risk, considering the practical facts and the history of the product and its brand loyalty?

If it couldn’t make the prediction before the episode aired, could we train AI with enough emotional intelligence to calculate the emotional response of a national audience while they were watching an episode like that?

I believe so, but there are so many factors to consider between artificial and human intelligence and know-how. Hence the brain explosion emoji!

What do you think?

What role do you think generative AI will play in analyzing and predicting the potential emotions of hundreds, thousands, or even millions of people? How well do you think we could rely on those predictions? And how can we learn to work together, in partnership with AI, to do so?

How do you think AI will help you enhance your organization’s ability to be Crisis Ready®?

  • Subscribe to the Crisis Ready® Blog

  • Recent Posts

  • Blog Categories

  • Upcoming Crisis Ready Course:

    Developing Your Crisis Communication Program

    Join us, September 21st and 23rd, to take your crisis communication skills to the next level.

    Take the first step towards your
    Crisis Ready® Certification

    Course: Mastering the Art of
    Crisis Communication and Leadership

    Our next cohort kicks off soon!

    The Crisis Ready® Coaching Program

    The new ‘normal’ is both complex and here to stay. More than that, it offers opportunities into a new way of engagement.

    The Crisis Ready® Coaching Program provides professionals with access to leading experts, ongoing support, and best-practice strategies for confidently navigating the complexities of today’s ever-changing world. All while elevating your team’s skills and your brand’s overall resilience for the security you need into an even stronger tomorrow.

    Click here to learn more.
    Author

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Newsletter Signup

    About the Inaugural Membership Feedback

    As we get this membership off the ground, we’re looking to our 2022 inaugural members to be a part of helping us strengthen and tailor this program to meet your needs.

    This will involve regular communication with the Crisis Ready Team to provide feedback, share requests for additional ways to support you and your business, etc.

    About the Crisis Ready Courses

    Each Crisis Ready Course is designed to help you strengthen your Crisis Ready® Expertise. Course subjects will include crisis communication, establishing governance, crisis leadership, storytelling for crisis comms, DEI integration, and more.

    Each course is complete with:

    • Anywhere from 4-15 hours of virtual learning that you can do at your own pace
    • Knowledge tests
    • Worksheets and resources to help you bring these valuable learnings and use them within your client work (applicable solely to those who have the license through this membership)
    • A Certificate Of Completion upon successful completion of each course

    Crisis Ready IMPACT, the Mastermind for Consultants

    $12,500.00 USD

    Select your payment option below. You can choose to pay for your annual membership in full or in two equal instalments (50% due immediately and 50% due in three months).

    Description

    Select your payment option below. You can choose to pay for your annual membership in full or in two equal installments (50% due immediately and 50% due in three months).

    Reviews

    There are no reviews yet.

    Be the first to review “Crisis Ready IMPACT, the Mastermind for Consultants”

    Your email address will not be published. Required fields are marked *

    Wait... don't miss out on these opportunities!

    Opportunity for Individualized Coaching and Support

    If you:

    • Sometimes feel as though you’re in over your head with your clients’ issue and crisis management needs
    • Could use support and coaching to help you prepare for and have business development discussions with prospective clients
    • Wish you had more behind-the-scenes support as you serve and support your clients
    • Would benefit from personalized coaching and support as you take your Crisis Ready skills and services to the next level...

    ... then you will benefit from Crisis Ready Institute's 1:1 coaching and support. This opportunity is retainer-based and is offered exclusively to our consultant and small agency members.

    This offering provides personalized coaching and support in:

    • Managing client issues and crises as they arise. We support you as you support your clients so that you can feel confident in the recommendations and advice you provide.
    • Integrating the Crisis Ready Model into your business and client work.
    • Helping you strategize business development conversations and close more deals.
    • Gaining buy-in from existing clients. We can be your frontward-facing partner or remain behind-the-scenes, whatever the situation calls for.

    Two Packages Available:

    Monthly retainer*
    Hours of support per month

    $2,500 USD
    Up to 5

    $5,000 USD
    Up to 10

    * This is in addition to the annual membership fee.

    Before you go to checkout...

    Sign up to demo this course!

    We're excited to be sharing Sustained Resilience: Building Tomorrow's Leaders with you. Fill in the form below to gain access to demo this course. Once you fill in this form, we'll send you an email with further instructions.

    Thank you for the honor of considering this important course for your curriculum. We look forward to sharing in the experience with you!

    Melissa Agnes

    FOUNDER AND CEO, CRISIS READY INSTITUTE

    • Recognized globally as an expert, thought-leader and visionary in the field of crisis management.
    • Has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, etc.
    • Author of Crisis Ready: Building an Invincible Brand in an Uncertain World—ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes.
    • Creator of the Crisis Ready® Model–which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world, including at Harvard University.
    • Sits on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.
    • Visiting scholar at D’Youville University, where she co-created and co-teaches a Crisis Ready Program for young college students.
    • Sits on Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police.
    • Global Advisor for The Institute for Strategic Risk Management (ISRM), a global player established to help progress and promote the underlying understanding and capabilities associated with strategic risk and crisis management on a global scale.
    • Leading international keynote speaker on the subject and TEDx alumna.
    • Founder of the Crisis Ready® Community.

    Build for a stronger tomorrow by strengthening your team’s skills in issue management, crisis management, and crisis communication.

    Between the demands of our social impact economy, the divisiveness of society and the many other challenges in front of us, embedding a crisis ready culture is more important than ever before. Having a team that is trained, poised, and empowered to effectively respond to risk, controversy and other threats, will strengthen stakeholder relationships and increase the brand equity of your organization. This is a powerful opportunity. The Crisis Ready® Coaching Program is specifically designed to equip your team with the tools needed today for launching into a stronger tomorrow.

    Effectively manage through today’s challenges with the help of a diverse group of experts.

    From best practices around re-opening, to diversity and inclusion, to managing through the impacts that 2020 has left on your business, the Crisis Ready® Coaching Program is designed to support you through the challenges of today, in order to recover faster and stronger for an even better tomorrow.

    Gain strategic foresight into the coming months, giving you the tools you need to better anticipate and plan for a stronger future.

    COVID-19 continues to affect a great majority of professionals and businesses, leaving them blindsided by its impact and all the uncertainty that came with it. The Crisis Ready® Coaching Program provides you with access to a diverse group of experts, each with unique areas of insight, to help provide you and your team with strengthened foresight to better anticipate and plan for both the risks and opportunities that lay ahead of us all.

    Licy Do Canto

    Licy Do Canto, is a veteran of public policy, corporate strategy, health care communications and diversity and inclusion, is managing director of APCO Worldwide’s Washington D.C. office headquarters and mid-Atlantic region lead. Licy is also a Global Advisory Council (GAC) member here at the Crisis Ready Institute and a highly recognized African-American public affairs, lobbyist and communications strategist— recognized by TheHill newspaper for the 11th consecutive year as one of the most influential leaders in Washington, DC.

    As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

    An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

    Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

    Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

    Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

    Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

    Melissa Agnes

    Recognized globally as an expert, thought leader and visionary in the field of crisis management, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others.

    In 2020, Melissa founded Crisis Ready Institute, a public benefit corporate dedicated to creating a crisis ready, crisis-resilient world by elevating industry standards; providing training and certification programs to professionals that better protect people, brands, the environment, and the economy in times of crisis; and promoting and incentivizing organizations and leaders to invest in effective crisis readiness.

    Her book, Crisis Ready: Building an Invincible Brand in an Uncertain World, is taught in dozens of universities around the world, including at Harvard University; is ranked amongst the leading crisis management books of all time, by Book Authority; and was named one of the top ten business books of 2018 by Forbes.

    Melissa is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in the fields of crisis management and crisis communication.

    As an in-demand international keynote speaker and a TEDx alumna, Melissa has traveled the world helping organizations and leaders further strengthen their crisis ready mindset, skills and capabilities.

    In 2019, Melissa founded the Crisis Ready® Community, a space for professionals to come together to support one another, collaborate and strengthen their crisis ready skills.

    Melissa sits on the Board of Trustees for D'Youville University, a private University in New York, where she also serves as a visiting scholar for the course she co-created and co-teaches on Crisis Leadership.

    Melissa also sits on the Board of Directors for ZeroNow, a non-profit organization committed to ending harmful events in schools.

    Passionate about serving law enforcement and bridging the trust divide between agencies and the communities they serve, Melissa is a member of the International Association of Chiefs of Police (IACP). In 2021 she co-chaired a committee that was tasked with developing a strategy and plan of action to begin managing and overcoming the trust crisis in the U.S.

    In 2019 and 2020, Melissa sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.

    Born and raised in Montreal, Quebec (Canada), Melissa currently lives in New York City and enjoys traveling, rollerblading, sailing, and working out when she isn’t working.

    Erick Anez

    Erick Anez is the Global Head of Business Resilience at Finastra. Erick is a proven leader with well over a decade of experience leading change and transformation in the Operational Resilience field.

    His hands-on approach focuses on operational learning, culture, and reputational management. Erick holds a Bachelor of Emergency & Homeland Security, Graduate studies in Security and Disaster Management, is a Certified Business Continuity Professional (CBCP), Certified Risk Management Professional (CRMP), graduate of the FEMA institute in Incident Management and Command, and is a respected member of Public-Private partnerships within the Department of Homeland Security (DHS), Federal Bureau of Investigations (FBI) and  the Federal Emergency Management Agency (FEMA).

    Some of his most notable achievements in the field include leading the private sector response to Hurricane Maria as well as working with the Department of Homeland Security (DHS) in Continuity of Operations (CCOP) projects for mission-critical facilities in the United States. Erick has also trained with the Center for Disease Control (CDC) in Infectious Disease Planning and community response, including Point of Dispensing initiatives.

    From 2016 to 2019, Erick held several roles at Crowley and, most recently, was the company’s Managing Director of Safety & Resilience. During this time, he was responsible for resilience operations supporting all business segments as well as leading the organization’s safety culture improvement journey. At Crowley, he led the Occupational Health & Safety, Business Continuity, and Crisis Management teams.

    Before joining Crowley, Erick held similar roles at Southwest Gas and Third Federal Savings & Loan.

    Aaron Marks

    Founder and Principal, One Thirty Nine Consulting
    Global Advisory Council Member, Crisis Ready® Institute

    Aaron Marks is the founder and principal of One Thirty Nine Consulting, providing services for small and large businesses in Risk, Crisis, and Consequence Management.

    Supporting both domestic and international clients, he provides operational and subject matter expertise in readiness and preparedness, crisis and incident management, and business and operational continuity for complex systems and organizations.

    Aaron has provided in-depth review, assessment, and analysis for technology, policy, and operational programs for clients in healthcare, critical manufacturing, and entertainment and hospitality, as well as for state, local, tribal, territorial, and federal governments in the United States, Europe, and the Middle East. He is a recognized authority on the application of nontraditional techniques and methodologies to meet the unique requirements of training, evaluation, and analytic games and exercise.

    Prior to entering the readiness and preparedness field, Aaron was the Director of Operations for a commercial ambulance and Emergency Medical Services (EMS) provider in western New York State where he participated in the integration of commercial EMS and medical transportation resources into the local Trauma System.

    During his 30-year career, Aaron has worked in almost every aspect of EMS except fleet services. This includes experience in Hazardous Materials and Tactical Medicine, provision of prehospital care in urban, suburban, rural, and frontier environments, and acting as a team leader for both ground and aeromedical Critical Care Transport Teams.

    Aaron is a FEMA Master Exercise Practitioner and received a B.A. in Psychology from Texas Tech University in Lubbock, Texas, and a master’s degree in Public Administration with a focus in Emergency Management from Jacksonville State University in Jacksonville, Alabama. He is also a Nationally Registered Paramedic and currently practices as an Assistant Chief with the Amissville Volunteer Fire and Rescue Department, Amissville Virginia.

    Chris Hsiung

    Chris is the 11th Police Chief of the Mountain View Police Department, located in the heart of Silicon Valley. For more than 25 years, he has served the Mountain View community, and as the department’s leader, is passionate about maintaining MVPD’s role as a progressive law enforcement organization in the 21st century.

    Chris is an internationally recognized speaker and columnist on the areas of crisis communications, critical incident management, leadership, and engagement with stakeholder groups. In his time with Mountain View PD, Chris has held a variety of investigative, tactical, and leadership roles, serving in every division in the organization. He is a graduate of the Harvard Kennedy School of Government Senior Executives in State and Local Government program and has a master’s degree in eBusiness Management from Notre Dame de Namur in Belmont, CA.

    Chris also serves in several leadership positions on multiple boards, including as president on the Government Social Media Leadership Council and committee member on the IACP's Professional Standards, Ethics, and Image Committee. Previously, Chris served as a board member for the Peninsula Conflict Resolution Center and two terms as a commissioner on the City of San Mateo Community Relations Commission.

    You can connect with him on Twitter @Chief_Hsiung or LinkedIn.

    Ashley Davis

    Ashley is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. After spending over a decade working in strategic communications for multimillion dollar brands and startups, Ashley knows what truly drives conversations, builds mutually beneficial relationships between organizations and their stakeholder groups and attracts strong strategic partnerships.

    Ashley has helped organizations and leaders increase employee awareness and overall understanding of the company vision. She has strong experience / knowledge of social media tools and techniques for driving awareness, reputation and brand—and is known for advancing a company's messaging in the marketplace by growing the following of now multiple multimillion dollar brands and startups.

    Ashley has served as the Editor of monthly all employee publications by managing the planning, writing and production. She is an integral part of new product launches and is frequently engaged to train entire sales teams along with channel / distribution partners on new product launches. In addition to her extensive experience, Ashley is a trained business coach.

    Ashley holds a BA in Global Business Management from the University of Phoenix.

    Newsletter sign up

    Stay informed and at the forefront of your Crisis Ready Mindset, Skillset, and Capabilities. Subscribe to the Crisis Ready Newsletter.