Webinars

Strategies for Strengthening your Brand’s Resilience Amidst Chaos (Free Webinar)

May 27, 2020 by Melissa Agnes Leave a Comment

Join 5 leading crisis experts as we explore and address some of the perplexing questions that surround your organization’s resilience amidst a world of complex chaos. Free 90-minute webinar that will provide you with answers and a strategic path forward.

Free Coronavirus Webinar: Crisis Readying your Organization for the COVID-19 Impact

March 18, 2020 by Melissa Agnes Leave a Comment

Register for this webinar here—be sure to accept the invitation to join the mailing list, as that’s how to gain access to the recording, the slides and all the bonus resources we created for you. As the coronavirus continues to escalate, it is presenting impacts to every organization that continue to widen in breadth and […]

Shireen Fabing

With almost twenty years of marketing experience, thirteen of which was spent in the telecom industry, Shireen brings with her an experience toolkit which includes marketing, public relations, communications, training & development, fundraising and project management.

She started her career in a PR agency and her portfolio included retail promotions and events as well as various high-profile projects for the City of Cape Town. This position came only a few short years after apartheid was lifted in South Africa and it is what she claims toughened her up for the real world. She built tenacity, resilience and grit in those early years and more importantly, learnt the importance of building contingencies around all events and programs.

When she made the move to Canada in 2002 to join her mom and siblings, she was mentally ready for the challenge of starting a new life. Circumstances found her back at school studying part time, working full time in the PR division of an ad agency, and volunteering for a not-for-profit benefitting at-risk youth. It was in this latter portion of her journey that she found a passion for Sponsorship Marketing & Special Events.

Accepting an entry level marketing position at a large Canadian telco to get her foot in the door, Shireen quickly gained not only the North American experience she was lacking, but also credibility with internal and external stakeholders, with her strongest suite being that she was always prepared for whatever would prove to come. She enjoyed getting to see some of Canada while showcasing some of the biggest concerts, festivals, theme park & sports activations, along with a multitude of innovative product launches.

The personal pride of her career was finding non-traditional sales venues where she successfully “married” marketing tactics and sales with a profitable outcome for the organization.

Shireen’s bio is not complete without talking about her boxing life. Initially she started the sport to help her create a work-life balance, however in 2013, when she was asked to compete in her first sanctioned charity bout, she humbly obliged.

The Fight to End Cancer was founded in 2011 and has donated over $1.5M to date in support of cancer research with proceeds going directly to support the Princess Margaret Cancer Foundation. This didn’t come as a shock to her family, friends or colleagues as they knew she’d be all in for training and fundraising! Training like a fighter was no different from the day-to-day boardroom she was used to – only with gloves, her self-motivation and a will to win! She was the first female corporate fighter to enter the ring for this annual event and with her opponent, they set the stage for future female bouts in coming years as they claimed bragging rights for “fight of the night”.

Today she continues to support the initiative, pursuing the sport as an amateur boxer and boxing coach allowing her to share her passion for the sport that found her.

Shireen spreads the word that she is living proof that you can do whatever you set your mind to, no matter what stage you’re at in life. Her personal mantra – strong is my beautiful – has turned into the driving force that is behind the self- proclaimed “Machine”.

Tom Compaijendion

Working on a future-proof crisis organization

✓ CRISIS MANAGEMENT IS CUSTOMIZATION A lot comes to your organization during a crisis. It is not always easy for employees to switch quickly from daily activities to the ‘crisis position’, with clearly defined roles, tasks, sharp processes and short consultations. Many employees are too little concerned with crisis on a daily basis to be really good at it. In short: crisis management is always tailor-made – and that is not always easy in a crisis situation, in which crisis consultations are often unstructured and go in all directions. I ensure that crisis organizations are better prepared for a crisis through advice, training, training and practice, so that they take the right actions more quickly, maintain confidence in the organization and thus prevent the crisis from becoming a ‘reputation crisis’.

✓ ANALYSIS AND YOUR ENVIRONMENT IN IMAGES A crisis places high demands on communication: the public and stakeholders expect a quick response (within an hour); the reaction must be visible among the thousands of messages on social media and one must take into account that the emotion wins over the ratio. I help organizations to set priorities and, in the midst of the complex playing field, to maintain good coordination with all stakeholders and to take on the role for which the organization is responsible.

✓ IMPACT ON YOUR ORGANIZATION In times of terrorism, (a growing number of) cyber attacks, coronavirus and other crises, knowledge of crisis management and crisis communication is crucial. After all, a crisis poses a risk of (image) damage. Most companies are therefore working on it, but despite the training, it turns out that it does not work well during an exercise. I guide and advise organizations in the transition to a more organized and partly automated information management system.

✓ROADMAP TO PERFECTION Compaijen Crisis Management and Communication has knowledge and experience at all levels: both national (Ministries), local (municipality of Amsterdam, security region) but also international (United Nations, EU consultation). As a trainer, I am one of the few with exceptional crisis experience. This allows me and we are able to convey a clear story with interesting cases and keep things simple. We always aim to make the organization truly better – and not just to complete training.

*Translated from Dutch

Licy M. Do Canto

As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities.

Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.