Crisis Ready™ Coaching Program <> Crisis Ready Institute

Crisis ReadyTM
Coaching Program

2020 has been a year filled with challenges and change. If you’re like most professionals, you are in the process of trying to figure it all out. What does this ‘new normal’ really mean and how do you adapt your business to thrive through it, emerging stronger and braver than ever?

You’re probably in the midst of doing a lot of reading, watching webinars hosted by different companies, and consulting with a range of experts—from legal professionals for a grasp on the liabilities, exposures and complications, to crisis management experts for support on the operational aspects of workplace re-entry, to PR firms for tips and strategies on communication techniques, to diversity and inclusion experts to better grasp the internal changes that you may be exploring, and the list goes on.

What if you could gain access to all of the experts you need, all in one place, as you need them? What if you could be supported by a community of peers who are facing similar challenges and, together, you could gain the foresight needed to make smart decisions as you move forward? What if you could relieve some of the stress, knowing that you’re on the right path and enabling you to invest more time and energy in the other aspects of your life that matter to you?

The Crisis ReadyTM Coaching Program is an unparalleled program designed to bring you all of this and more.

Our aim is simple: To provide professionals with strategic support as they navigate the complexities of the current state of the world.

Join the Crisis ReadyTM Coaching Program and gain instant access to:
Be supported by a community of experts as you expand and navigate this brave new world and strengthen your brand’s resilience.
  • Gain weekly access to a suite of dedicated experts.
  • Learn from COVID-19 and other crisis experiences and use those learnings to better support the strategic initiatives of your brand.
  • Streamline the process of strengthening your organization’s crisis resilience.
  • Hone your own crisis management skills, giving yourself a professional advantage in this brave new world.
  • Instill confidence in your and your team’s ability to manage any challenging brand situation that may arise—be it an issue or a crisis.
  • Strengthen trust with your key stakeholders, gain a competitive advantage and increase your brand equity.
This Crisis ReadyTM Coaching Program is designed to help you build brand resilience as you adapt to—and learn to thrive through—the new realities of a post-COVID world.
  • Industry-leading experts and coaches
  • Collaborative virtual meetings with peers
  • Virtual round-table discussions
  • Master classes
  • Resources that provide ‘how to’ frameworks rather than theory
  • Support as you implement and adapt
  • Strategic advantages that strengthen your brand equity
What’s included within this
Coaching Program?

Professional Training

Specialized Crisis ReadyTM training to help you strengthen and maintain your brand’s culture of resilience.

The Crisis ReadyTM Model is recognized as leading industry best practice in both the private and public sectors, and is taught in higher education curricula around the world, including at Harvard University.

Core aspects of this professional training is provided as part of the Coaching Program, in order to help you strengthen your own skillset, knowledge and your organization's capabilities.

Expert Access and Coaching

Don’t go at any of this alone. Live group coaching sessions each month with world-renowned experts, as well as weekly live Q&A’s to help you strategically navigate business complexities as they happen, and build out your overall crisis readiness and brand resilience.

Master Classes

The Crisis Ready Institute has access to a wealth of leading experts in all areas of crisis readiness—from crisis communication, to business continuity, cybersecurity, specialized attorneys and the list goes on.

This Coaching Program brings you this access regularly, providing you with well-rounded support for any given moment. 

Networking and support

The networking opportunities at conferences are known to be people’s favorite aspect. Imagine having those same opportunities all year round, 7 days a week, as you need or want them.

This Coaching Program provides a virtual place to meet like-minded professionals, continue the conversations we have in our live coaching and master class sessions, discuss real-world events, and gain support from peers faced with similar challenges and experiences.

Access to the Crisis Ready Community

The Crisis ReadyTM Community is an existing community of global experts across industries and sectors, all with a shared interest in crisis readiness. The Community is a safe space for us to come together to collaborate, discuss world trends, gain support, attend monthly Mastermind sessions, and more.

By joining this Coaching Program you gain instant access to this existing Community of professionals and experts.

Dedicated Resources

Don’t reinvent the wheel. Gain access to proven worksheets, flowcharts, Crisis ReadyTM checklists and formulas, all designed and tested to provide you with dedicated resources for successfully strengthening your crisis readiness and resilience.

Digital Copy of Crisis Ready, by Melissa Agnes

Crisis Ready, written by Melissa Agnes, is ranked amongst the top crisis management books of all time, was named as one of the top 10 business books of 2018 by Forbes, and provides the roadmap for embedding a Crisis ReadyTM Culture to build out true brand resilience. It is taught in colleges and universities around the world, including at Harvard University.

Limited Time Bonus Offer

Enroll before July 30th, 2020, and also benefit from a bonus call with Melissa Agnes to discuss your particular challenges, receive specific suggestions and feedback, and set clear goals and objectives to gain the most possible value out your Coaching Program experience.

Who this
is for
If you...
  • Are responsible for helping your organization navigate the challenges of workplace re-entry and the other impacts of this global pandemic;
  • Are responsible for any area of your organization's overall crisis readiness;
  • Want to hone your crisis management and communication skills;
  • Want to make sure your crisis readiness meets industry best practice standardsin accordance with the new normal;
  • Want to benefit from unparalleled access to leading global experts;
  • Want to benefit from a peer group that will help to hold you accountable to your goals and offer strategic support for your efforts along the way; and/or
  • Are committed to the mission of helping your organization implement a crisis ready culture...
Then this Coaching Program is precisely right for you.
Meet (some of) your coaches

Melissa Agnes (Lead Coach)

Founder and CEO of the Crisis Ready Institute
United States

Click here to read Melissa's bio

Chris Hsiung

Deputy Chief Of Police, MVPD
United States

Click here to read Chris's bio

Licy M. Do Canto

EVP, Managing Director,
Public Affairs and Crisis
United States

Click here to read Licy's bio

Aaron Marks

Senior Principal, Dynamis, Inc.
United States

Click here to read Aaron's bio

Erick Anez

Global Head of Business Resilience, Finastra
United States

Click here to read Erick's bio

Ashley Davis

VP of Community Engagement, PunchAlert
United States

Click here to read Ashley's bio

Helping you gain buy-in

We're here to help you gain the support and buy-in you need to be a part of this opportunity. Download the following .pdf of the Coaching Program details to bring to your team members and counterparts—and if you have any questions, reach out.

What Coaching Program participants say
“This program has met our needs and is precisely what we expected and hoped for. The balance of theory, reality-based strategies, and interactive real-time application is a great medium to further our learning and outcomes.”
“I love being able to talk to Melissa directly and pick her brain during our coaching sessions and the fact that she stays on the line for 15 minutes after the session is completed for any additional questions. Thank you for doing that!”
Join the Crisis ReadyTM
Coaching Program

Right now, professionals across industries, sectors, and the globe need access to experts, support, and best practice strategies to put their organization in the best possible position as they navigate the complexities of the current state of the world.

We’d love to further discuss the benefits of membership with you. Submit your details via the form and we'll be in touch to discuss your team and your specific requirements.

Monthly membership
  • Strengthen your skills.
  • Hone your culture of resilience.
  • Gain from ongoing access to specialized experts.
  • Leverage a community of support.
  • No obligation, can cancel anytime.

Melissa Agnes

  • Recognized globally as an expert, thought-leader and visionary in the field of crisis management.
  • Has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, etc.
  • Author of Crisis Ready: Building an Invincible Brand in an Uncertain World—ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes.
  • Creator of the Crisis Ready Model–which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world, including at Harvard University.
  • Sits on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.
  • Visiting scholar at D’Youville University, where she co-created and co-teaches a Crisis Ready Program for young college students.
  • Sits on Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police.
  • Global Advisor for The Institute for Strategic Risk Management (ISRM), a global player established to help progress and promote the underlying understanding and capabilities associated with strategic risk and crisis management on a global scale.
  • Leading international keynote speaker on the subject and TEDx alumna.
  • Founder of the Crisis Ready™ Community.

Chris Hsiung

With extensive experience from over 29 years in law enforcement, Chris is part of the Mountain View Police Department executive team and currently serves as the Deputy Police Chief, managing day to day operations and spearheading efforts in leadership development, succession planning, and maintaining MVPD’s role as a progressive law enforcement organization in the 21st century. His tenure in the department has given him considerable experience in investigations, SWAT/tactical operations, technology and crisis management.

Chris is passionate about helping government and communities connect and engage with each other. He is a digital media influencer, conference speaker, and innovator on the topic of social media, crisis communications and management, community engagement, and digital strategy. In April 2017 Government Technology Magazine honored him as a “Top 25 Doer, Dreamer and Driver” and Government Social Media awarded him the “2017 Top Social Media Advocate in Government.” In addition, ELGL voted Chris #5 on their annual Chris Traeger Top 100 list of government influencers.

Chris serves as president for the Government Social Media Organization (GSMO) leadership council and IACP PIO Section vice-chair for the southwest United States.

Chris also serves as a commissioner for the City of San Mateo Community Relations Commission and board member for the Peninsula Conflict Resolution Center.

Licy M. Do Canto

As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

Aaron Marks

Aaron Marks is a Senior Principal with Dynamis, Inc. where he supports clients across the domestic National and Homeland Security communities and international public safety enterprise. He provides operational and subject matter expertise in intelligence analysis and targeting, disaster preparedness, crisis and incident management, and continuity of operations for healthcare related concerns. Aaron has provided in-depth review, assessment, and analysis for technology, policy, and operational programs impacting all levels of government. He is a recognized authority on the application of nontraditional techniques and methodologies to meet the unique requirements of training, evaluation, and analytic games and exercise for the National and Homeland Security communities.

Prior to joining Dynamis, Aaron was the Director of Operations for a commercial ambulance and Emergency Medical Services (EMS) provider in western New York State where he participated in the integration of commercial EMS and medical transportation resources into the local Trauma System. During his 30-year career Aaron has worked in almost every aspect of EMS except fleet services. This includes experience in Hazardous Materials and Tactical Medicine, provision of prehospital care in urban, suburban, rural, and frontier environments, and acting as a team leader for both ground and aeromedical Critical Care Transport Teams.

Aaron is a Master Exercise Practitioner and received a B.A. in Psychology from Texas Tech University in Lubbock, Texas and a master’s degree in Public Administration with a focus in Emergency Management from Jacksonville State University in Jacksonville, Alabama. He is also a Nationally Registered Paramedic and currently practices as an Assistant Chief with the Amissville Volunteer Fire and Rescue Department, Amissville Virginia.

Erick Anez

Erick Anez is the Global Head of Business Resilience at Finastra. Erick is a proven leader with well over a decade of experience leading change and transformation in the Operational Resilience field.

His hands-on approach focuses on operational learning, culture, and reputational management. Erick holds a Bachelor of Emergency & Homeland Security, Graduate studies in Security and Disaster Management, is a Certified Business Continuity Professional (CBCP), Certified Risk Management Professional (CRMP), graduate of the FEMA institute in Incident Management and Command, and is a respected member of Public-Private partnerships within the Department of Homeland Security (DHS), Federal Bureau of Investigations (FBI) and  the Federal Emergency Management Agency (FEMA).

Some of his most notable achievements in the field include leading the private sector response to Hurricane Maria as well as working with the Department of Homeland Security (DHS) in Continuity of Operations (CCOP) projects for mission-critical facilities in the United States. Erick has also trained with the Center for Disease Control (CDC) in Infectious Disease Planning and community response, including Point of Dispensing initiatives.

From 2016 to 2019, Erick held several roles at Crowley and, most recently, was the company’s Managing Director of Safety & Resilience. During this time, he was responsible for resilience operations supporting all business segments as well as leading the organization’s safety culture improvement journey. At Crowley, he led the Occupational Health & Safety, Business Continuity, and Crisis Management teams.

Before joining Crowley, Erick held similar roles at Southwest Gas and Third Federal Savings & Loan.

Ashley Davis

Ashley is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. After spending over a decade working in strategic communications for multimillion dollar brands and startups, Ashley knows what truly drives conversations, builds mutually beneficial relationships between organizations and their stakeholder groups and attracts strong strategic partnerships.

Ashley has helped organizations and leaders increase employee awareness and overall understanding of the company vision. She has strong experience / knowledge of social media tools and techniques for driving awareness, reputation and brand—and is known for advancing a company’s messaging in the marketplace by growing the following of now multiple multimillion dollar brands and startups.. 

Ashley has served as the Editor of monthly all employee publications by managing the planning, writing and production. She is an integral part of new product launches and is frequently engaged to train entire sales teams along with channel / distribution partners on new product launches. In addition to her extensive experience, Ashley is a trained business coach.

Ashley holds a BA in Global Business Management from the University of Phoenix.