THE CRISIS READY INSTITUTE BLOG

Is the COVID-19 end in sight? A look at where we are three weeks in, and what’s needed to get “back to normal”.

We are now working through the third week of “official” physical distancing and telework in the United States. As we settle in to our new normal for the immediate future, there are a few things that I think are worth emphasizing:

Supply chains for food and critical goods (outside of personal protective equipment {PPE}) are stabilizing.

The initial challenge for grocery stores is that the farm-to-fork supply chain exists in two major segments. 50% of the food was packaged and shipped for home consumption–going to the grocery stores. The other 50% was packaged and shipped for outside-of-home use–restaurants. The initial rush on food overwhelmed that segregated system, resulting in the dramatic pictures of long lines and empty shelves. The system is rebalancing, with more food entering the grocery store side of the supply chain. Deliveries are arriving at stores, and food and supplies are making it to the shelves. Food (and toilet paper) is available from most stores. Unfortunately,  hand hygiene and physical distancing are suffering. There are still crowds gathering, and shared surfaces (think fuel pumps and ATM’s) may not be getting cleaned the way that they need to be. Remember that you, and nobody else, are responsible for your health and safety.

Terminology is changing to help you better protect yourself

You’ll notice that I used the term “physical distancing” and not “social distancing”, “isolation” or “quarantine”. There is a shift occurring in how to manage COVID-19. Physical distancing—a minimum of six feet—is a proven way to reduce your potential for exposure to the virus. The term social distancing implies a limitation of interpersonal contact. Modern technology that we are now leveraging to support telework can allow us to interact socially without requiring everyone to be in the same place. Humans are social creatures and, as such, we do best when we can engage with each other regularly. Social distancing can have significant consequences, beyond the value of the physical distancing that is a part of it.

During the disruption caused by the COVID-19 crisis, there is an absolute need for a community around us. While we are physically distancing to “flatten the curve” and try to prevent transmission of the virus, we still need social and emotional support. You are not alone. You are part of a global community that serenades each other from their balconies and gathers at their doors to cheer healthcare workers putting themselves at risk to support others. While it is vital for you to continue washing your hands and to maintain physical distancing, we are not going to sacrifice the community that we have built.  Use the tools that are at hand, e.g.: Zoom, Teams, Yammer, GoToMeeting, WebEx, or any other networking and communication tool that comes to mind. Keep talking to and supporting each other. Is there a neighbor that needs help? Can you reach out and support a coworker who is struggling with this new environment? Offering to help others, while keeping yourself safe, keeps our minds occupied, and makes us feel good about ourselves while lifting someone up.

Fear will not help anything. We need to be proactive and kind to each other. Our communities will get through this. We will get through this. We are resilient as individuals and as a whole. Remember, we are all looking out for each other, and someone is always looking up to you.

As we move forward in this brave new world, there are a few things to keep in mind.

Keep yourself healthy.

If you have a chronic medical condition that requires medication, don’t wait until the last minute to order your refill. Most insurance providers are allowing you to order and maintain a 90-day supply of your medications. Take advantage of that. While the food supply chain is normalizing, I do not think we have seen the true extent of the impact of COVID-19 on the pharmaceutical supply chain. Some medications may become more challenging to get as the situation evolves.

Do not forget to unplug and try to relax.

Now that most of us are working from home, we have lost our daily commute. While the majority did not enjoy the time spent in transit between home and office, it gave us an opportunity to physically disconnect what we did at work with what we do at home. Find something to replace that formal disconnect between the two.

Along the same lines, give yourself time to detox from COVID-19.

It seems like it’s all the media want to talk about, but there is life beyond the virus. Read a book, watch a movie, exercise, do anything but watch the news for a while.

If possible, spend time with your family.

Kids are home from school, you’re working from home more and your partner may be too. Set up some rules, make a schedule with time to work and time away from work. While it may be difficult at times, it really can be a good thing to have more time at home.

Think of the gas money you are saving!

Most activities are on hold, so driving around town isn’t a big thing now, saving you on gas while adding to your wallet.

Invest in yourself.

Take an opportunity to focus on things that you’ve been wanting to do, like starting a new exercise routine, studying a new language, reading a new book, or completing an online certification. Sitting around and stressing is not going to help anybody but helping yourself can be time well spent.

Wash your hands.

The primary transmission pathway for the SARS-CoV-2 virus (which causes COVID-19) is self-contamination. Touching a contaminated surface and then rubbing your eyes, scratching your nose, or otherwise introducing the virus from your hands to a mucus membrane. You cannot ensure that every surface that you touch is clean, but you can work to make sure that your hands are.

Physical distancing—six feet is the minimum target.

I’m sure everyone has seen the commercials and YouTube videos of somebody sneezing or coughing in front of a high-speed camera. That explosion of droplets is what carries the virus, and what you’re trying to avoid landing on you. The schools being closed and the emerging “stay at home” orders being put in place by localities and States are aimed at enhancing that distancing factor. Please remember, these closures are not just an extended vacation. The physical distancing is not going to happen if you are going out to the park, playing group sports, or interacting with large groups of people for any reason.

I am a first responder. My family and I have decided that it is worth the risk to me and to them for me to continue answering emergency calls for help in our community. There are thousands of people like me in your communities. Please, we are continuing to respond to protect you. Stay home and maintain physical distancing to protect us, your neighbors, your family, your friends and yourselves.

Personal Protective Equipment (PPE).

Remember, surgical (procedure) masks, i.e.: the paper/cloth masks that you see the majority of people walking around with, are designed to keep other people safe from you. They are not designed to keep you safe. If you have a cough and are out in public, then you should be wearing a surgical mask. If you are sitting at home, maintaining physical distancing, then not so much. The respirators that are being worn by healthcare providers (N-95 / N-100 / PAPR [space helmets]) are designed to protect them from other people. Supplies of these respirators are still extremely limited as the manufacturing base work to catch up with demand. PLEASE leave the available supplies for healthcare providers and first responders. If you are washing your hands and maintaining physical distancing then you should not need a respirator.

This pandemic’s end-date depends on all of our choices, including yours.

The COVID-19 crisis has changed the world. There is never going to be a “getting back to normal” moment after this. What there will be is the creation of a “new normal”, where people will have hopefully learned some hard lessons about what worked well to manage this crisis and what did not. Remember that we are in this together, and that we will need to work together to bring this crisis to an end. If you don’t care about getting sick and think that all of this hand washing and physical distancing is just an inconvenience, then I’m probably not going to change your mind. Please think about this though: who else are you going to infect if you get sick? Is it worth putting your partner, your children, or your parents and grandparents at risk? What about the other people that may need the medical resources that you are going to be taking up?

Wash Your Hands.

Cover Your Cough.

Maintain Physical Distancing.

There have been pandemics in the past. There will be pandemics in the future. The question is: how will you deal with the pandemic in the present?

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    Paul Damaren

    Paul Damaren is the Global Director of Strategic Accounts for LRQA, a global Assurance Provider. Paul also holds the position of Chief Commercial Officer and Partner at StepUp Solution Services. Paul has worked as a Senior Executive in the Certification space for 10 years and has over 39 years’ experience in the Hospitality, Certification, Service, Retail agri-food and Technology sectors. Damaren is skilled in sales, marketing, certification, operations and software applications and he possesses an MBA from McGill University.

    Mr. Damaren has worked with many companies across multiple sectors in supporting their food safety, supply chain, health & wellness, front & back of house operations, brand protection, quality, environmental, health & safety, GMP/GDP compliance, automotive, aerospace, medical, information security and technology requirements.

    Paul was formerly a board member and Treasurer for the Ontario Food Protection Association (OFPA) and is a currently an Advisor & Council Member with The GW University School of Business and the Crisis Ready Institute.

    Before working in the Certification industry, Damaren was a professional Chef/consultant for 20+ years working in major hotel chains, restaurants, private golf courses and food service organizations. Further, Damaren was a member of the National Canadian Federation of Chefs and Cooks (C.F.C.C.) for 14 years, member of the Region of Waterloo Culinary Association (R.W.C.A.) for 14 years, President of R.W.C.A. (Region of Waterloo Culinary Association) for 3 years, special Events chairman - R.W.C.A. – 1998 – 2000 and National Culinary Ambassador to Russia for 5 years.

    Paul’s wealth of knowledge and experience across the span of our services supports his commitment to the ongoing success of our customers.

    As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

    An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

    Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

    Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

    Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

    Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

    About the Inaugural Membership Feedback

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    Opportunity for Individualized Coaching and Support

    If you:

    • Sometimes feel as though you’re in over your head with your clients’ issue and crisis management needs
    • Could use support and coaching to help you prepare for and have business development discussions with prospective clients
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    • Would benefit from personalized coaching and support as you take your Crisis Ready skills and services to the next level...

    ... then you will benefit from Crisis Ready Institute's 1:1 coaching and support. This opportunity is retainer-based and is offered exclusively to our consultant and small agency members.

    This offering provides personalized coaching and support in:

    • Managing client issues and crises as they arise. We support you as you support your clients so that you can feel confident in the recommendations and advice you provide.
    • Integrating the Crisis Ready Model into your business and client work.
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    Melissa Agnes

    FOUNDER AND CEO, CRISIS READY INSTITUTE

    • Recognized globally as an expert, thought-leader and visionary in the field of crisis communication.
    • Has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, etc.
    • Author of “Crisis Ready: Building an Invincible Brand in an Uncertain World”—ranked amongst the leading crisis management books of all time and named as one of the top ten
      business books of 2018 by Forbes.
    • Creator of the Crisis Ready® Model–which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world,
      including at Harvard University.
    • Leading international keynote speaker on the subject and TEDx alumna.
    • Sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.
    • Sits on the Board of Directors for ZeroNow, a non-profit on a mission to bring school violence down to ZERO.
    • Sat on Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police.
    • Founder of the Crisis Ready® Community.

    Build for a stronger tomorrow by strengthening your team’s skills in issue management, crisis management, and crisis communication.

    Between the demands of our social impact economy, the divisiveness of society and the many other challenges in front of us, embedding a crisis ready culture is more important than ever before. Having a team that is trained, poised, and empowered to effectively respond to risk, controversy and other threats, will strengthen stakeholder relationships and increase the brand equity of your organization. This is a powerful opportunity. The Crisis Ready® Coaching Program is specifically designed to equip your team with the tools needed today for launching into a stronger tomorrow.

    Effectively manage through today’s challenges with the help of a diverse group of experts.

    From best practices around re-opening, to diversity and inclusion, to managing through the impacts that 2020 has left on your business, the Crisis Ready® Coaching Program is designed to support you through the challenges of today, in order to recover faster and stronger for an even better tomorrow.

    Gain strategic foresight into the coming months, giving you the tools you need to better anticipate and plan for a stronger future.

    COVID-19 continues to affect a great majority of professionals and businesses, leaving them blindsided by its impact and all the uncertainty that came with it. The Crisis Ready® Coaching Program provides you with access to a diverse group of experts, each with unique areas of insight, to help provide you and your team with strengthened foresight to better anticipate and plan for both the risks and opportunities that lay ahead of us all.

    Licy Do Canto

    Licy Do Canto, is a veteran of public policy, corporate strategy, health care communications and diversity and inclusion, is managing director of APCO Worldwide’s Washington D.C. office headquarters and mid-Atlantic region lead. Licy is also a Global Advisory Council (GAC) member here at the Crisis Ready Institute and a highly recognized African-American public affairs, lobbyist and communications strategist— recognized by TheHill newspaper for the 11th consecutive year as one of the most influential leaders in Washington, DC.

    As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

    An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

    Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

    Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

    Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

    Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

    Melissa Agnes

    Recognized globally as an expert, thought leader and visionary in the field of crisis communication, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others.

    In 2020, Melissa founded Crisis Ready Institute, a public benefit corporation dedicated to teaching advanced crisis communication skills.

    She's currently passionate about providing dedicated support to crisis communication consultants. Through her programs, she’s focused on helping them strengthen their crisis communication skills and credibility in the market, and supporting them in growing and scaling their business. The work they do is important and she's passionate about helping them amplify the positive impact they have in the world.

    Her book, Crisis Ready: Building an Invincible Brand in an Uncertain World, is taught in dozens of universities around the world, including at Harvard University; is ranked amongst the leading crisis management books of all time, by Book Authority; and was named one of the top ten business books of 2018 by Forbes.

    Melissa is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in the fields of crisis management and crisis communication.

    As an in-demand international keynote speaker and a TEDx alumna, Melissa has traveled the world helping organizations and leaders further strengthen their crisis ready mindset, skills and capabilities.

    In 2019, Melissa founded the Crisis Ready® Community, a space for professionals to come together to support one another, collaborate and strengthen their crisis ready skills.

    Melissa sits on the Board of Directors for ZeroNow, a non-profit committed to ending harmful events in schools.

    She also sat on the Board of Trustees for D'Youville University for four years until the end of her term, where she also serves as a visiting scholar for the course she co-created and co-teaches on Crisis Leadership.

    Passionate about serving law enforcement and bridging the trust divide between agencies and the communities they serve, Melissa is a former member of the International Association of Chiefs of Police (IACP). In 2021 she co-chaired a committee tasked with developing a strategy and plan of action to begin resolving the trust crisis in the U.S.

    In 2019 and 2020, Melissa sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.

    Born and raised in Montreal, Quebec, Melissa currently lives in New York City and enjoys weight-lifting, sailing, and exploring new cities, countries, and cultures.

    Erick Anez

    Erick Anez is the Global Head of Business Resilience at Finastra. Erick is a proven leader with well over a decade of experience leading change and transformation in the Operational Resilience field.

    His hands-on approach focuses on operational learning, culture, and reputational management. Erick holds a Bachelor of Emergency & Homeland Security, Graduate studies in Security and Disaster Management, is a Certified Business Continuity Professional (CBCP), Certified Risk Management Professional (CRMP), graduate of the FEMA institute in Incident Management and Command, and is a respected member of Public-Private partnerships within the Department of Homeland Security (DHS), Federal Bureau of Investigations (FBI) and  the Federal Emergency Management Agency (FEMA).

    Some of his most notable achievements in the field include leading the private sector response to Hurricane Maria as well as working with the Department of Homeland Security (DHS) in Continuity of Operations (CCOP) projects for mission-critical facilities in the United States. Erick has also trained with the Center for Disease Control (CDC) in Infectious Disease Planning and community response, including Point of Dispensing initiatives.

    From 2016 to 2019, Erick held several roles at Crowley and, most recently, was the company’s Managing Director of Safety & Resilience. During this time, he was responsible for resilience operations supporting all business segments as well as leading the organization’s safety culture improvement journey. At Crowley, he led the Occupational Health & Safety, Business Continuity, and Crisis Management teams.

    Before joining Crowley, Erick held similar roles at Southwest Gas and Third Federal Savings & Loan.

    Aaron Marks

    Founder and Principal, One Thirty Nine Consulting
    Global Advisory Council Member, Crisis Ready® Institute

    Aaron Marks is the founder and principal of One Thirty Nine Consulting, providing services for small and large businesses in Risk, Crisis, and Consequence Management.

    Supporting both domestic and international clients, he provides operational and subject matter expertise in readiness and preparedness, crisis and incident management, and business and operational continuity for complex systems and organizations.

    Aaron has provided in-depth review, assessment, and analysis for technology, policy, and operational programs for clients in healthcare, critical manufacturing, and entertainment and hospitality, as well as for state, local, tribal, territorial, and federal governments in the United States, Europe, and the Middle East. He is a recognized authority on the application of nontraditional techniques and methodologies to meet the unique requirements of training, evaluation, and analytic games and exercise.

    Prior to entering the readiness and preparedness field, Aaron was the Director of Operations for a commercial ambulance and Emergency Medical Services (EMS) provider in western New York State where he participated in the integration of commercial EMS and medical transportation resources into the local Trauma System.

    During his 30-year career, Aaron has worked in almost every aspect of EMS except fleet services. This includes experience in Hazardous Materials and Tactical Medicine, provision of prehospital care in urban, suburban, rural, and frontier environments, and acting as a team leader for both ground and aeromedical Critical Care Transport Teams.

    Aaron is a FEMA Master Exercise Practitioner and received a B.A. in Psychology from Texas Tech University in Lubbock, Texas, and a master’s degree in Public Administration with a focus in Emergency Management from Jacksonville State University in Jacksonville, Alabama. He is also a Nationally Registered Paramedic and currently practices as an Assistant Chief with the Amissville Volunteer Fire and Rescue Department, Amissville Virginia.

    Chris Hsiung

    Chris is the 11th Police Chief of the Mountain View Police Department, located in the heart of Silicon Valley. For more than 25 years, he has served the Mountain View community, and as the department’s leader, is passionate about maintaining MVPD’s role as a progressive law enforcement organization in the 21st century.

    Chris is an internationally recognized speaker and columnist on the areas of crisis communications, critical incident management, leadership, and engagement with stakeholder groups. In his time with Mountain View PD, Chris has held a variety of investigative, tactical, and leadership roles, serving in every division in the organization. He is a graduate of the Harvard Kennedy School of Government Senior Executives in State and Local Government program and has a master’s degree in eBusiness Management from Notre Dame de Namur in Belmont, CA.

    Chris also serves in several leadership positions on multiple boards, including as president on the Government Social Media Leadership Council and committee member on the IACP's Professional Standards, Ethics, and Image Committee. Previously, Chris served as a board member for the Peninsula Conflict Resolution Center and two terms as a commissioner on the City of San Mateo Community Relations Commission.

    You can connect with him on Twitter @Chief_Hsiung or LinkedIn.

    Ashley Davis

    Ashley is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. After spending over a decade working in strategic communications for multimillion dollar brands and startups, Ashley knows what truly drives conversations, builds mutually beneficial relationships between organizations and their stakeholder groups and attracts strong strategic partnerships.

    Ashley has helped organizations and leaders increase employee awareness and overall understanding of the company vision. She has strong experience / knowledge of social media tools and techniques for driving awareness, reputation and brand—and is known for advancing a company's messaging in the marketplace by growing the following of now multiple multimillion dollar brands and startups.

    Ashley has served as the Editor of monthly all employee publications by managing the planning, writing and production. She is an integral part of new product launches and is frequently engaged to train entire sales teams along with channel / distribution partners on new product launches. In addition to her extensive experience, Ashley is a trained business coach.

    Ashley holds a BA in Global Business Management from the University of Phoenix.

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