THE CRISIS READY INSTITUTE BLOG

How To Calculate Critical Risks Within Your Organization

In a world where it seems that all types of events and incidents are daily occurrences, the idea of managing risk is one that all of us are familiar with.  That said, different people have different ideas as to what it means to “manage risk”.

Some see the practice of managing risk as merely purchasing insurance to lessen the financial impact of a loss. Others look to identify risks within a given operation and bring awareness to leadership. Then, there are those who have a robust program in place that looks at categorizing risk, controls, ownership, along with having robust practices to identify, measure and mitigate those risks that exist within the operational environment. 

The first two categories—simply purchasing insurance or identifying and assigning ownerships to risk components—is not enough. 

It is crucial in this day and age that we identify, understand and thoroughly prepare our organizations and stakeholder groups to deal with Critical Risks. 

Critical risks are not Black Swans, they are more like Grey Rhinos that are highly probable, highly impactful, and most times we neglect to properly identify and plan for them accordingly.

“Gray rhinos are not random surprises, but occur after a series of warnings and visible evidence.”

– Michelle Wucker.

So, if critical risk falls into the category of a Gray Rhino, the question becomes What is Critical Risk Management? Is this the new hot thing to replace Operational Risk Management or Enterprise Risk Management? Let’s explore and find out.

Defining Critical Risk Management (CRM)

Critical Risk Management is the practice of managing risk for events that can cause grave damage to an organization and result in serious outcomes such as fatalities, wide-spread outages, etc.  These events are the “Show Stoppers” within your organization, which if they come to reality, there is high potential of the organization not surviving the incidents. 

Critical Risk Management is not meant to replace other programs that manage risk within your organization. It is an additional component to a robust Enterprise Risk Management (ERM) program to ensure these Show Stoppers are understood and that proper defenses are utilized to ensure that the organization understands the conditions that must be in place prior to interacting with the risk(s).

Traditional Viewpoints vs. New Viewpoints

Traditional definition of risk:

A probability or threat of damage, injury, liability, loss, or any other negative occurrence that is caused by external or internal vulnerabilities, and that may be avoided through preemptive action.

– Business Dictionary

Traditional way to calculate risk:

Impact x Likelihood = Inherent Risk

Inherent Risk Controls = Residual Risk

The traditional way is a good starting point and is an accurate way to measure financial risk.  However, for Critical Risk, this method makes it difficult to truly understand the variables, conditions, and capacity that the organization must have to successfully interact with the risk. 

For example, think of assessing risk for driving to Disney World on a family vacation.  We think of traffic patterns, the driver and the road conditions. Truly understanding variables, conditions, and capacity means that we would also evaluate weather, tire tread, mechanical state and safety features of the vehicle, and finally, we would also want to understand response time and availability of roadside assistance, ambulances, and medical facilities along way. This way, the entire ecosystem, variables and conditions are accounted for, giving you the most comprehensive understanding of the risk and its possible impacts.

New definition of risk:

The degree to which the Organization and/or the Operational Actor faces operational uncertainty.

— Erick Anez

New definition of risk management:

The identification and management of the Organization’s Capacity in order to ensure proper interactions with risk(s) while operating in complex and adaptive environments.

— Erick Anez

New way to calculate risk:

Asset/System + Hazard/Threat + Human Component + Likelihood = Inherent Risk

Inherent Risk (+ / -) Pathway(s) (+ / -) Controls = Residual Risk

Let’s make all of this real with an example.

Let’s put this to work with a high-level example of a Critical Risk Assessment for Airline Accidents. Airline X is looking to assess the risk of an airline accident.  Here are some facts about Airline X:

  • Fleet of 200 Aircrafts (5 Different Types to include: Boeing 747, 737-88, MD 80, MD 88, MD 90)
  • Crew of 2,500 Pilots
  • Average of 1,250 flights per day
  • Operates out of 10 U.S. Airports

Do we have enough information to assess the risk of an airline accident?  Under the traditional way to measure risk, we would run the following assessment:

Inherent Risk: Medium-Low

  • Impact = High
    • Impact is high due to the likelihood of a large number of fatalities and the reputational damage stemming from the airline may be severe enough to cause operations to seize.
  • Likelihood = Very Low
    • According to the NTSB, Bureau of Transportation Statistics, there were 140 plane accidents during 2012-2016 and only 1.4% of those (2 accidents) resulted in fatalities.

Controls:

  • Scheduled and Routine Maintenance
  • Checklists, Procedures, Safety Training (Crew)
  • Airport Controls; Bird Strike Prevention
  • Weather monitoring/reporting
  • Runway monitoring software
  • Evasive maneuvers
  • Emergency Landing Techniques
  • Reinforced windshields on aircraft

Residual Risk: Low

New way to calculate risk:

Asset: Boeing 747

  • Age of Aircraft
  • Mechanical History
  • Aircraft type recalls, mechanical issues, previous incidents
  • Maintenance History

System: Integrated Avionics

  • Operating system known issues
  • Operating system performance – Historical Performance
  • Recalls, bugs, industry performance/issues

Hazards/Threats:

  • Mechanical Failure
  • Weather (Wind, Thunderstorms, etc.)
  • Lightning Strike
  • Sabotage
  • Terrorism
  • Electrical Fire
  • Maintenance Negligence
  • Aircraft Design & Manufacturing Defects
  • Airline Corporate Negligence
  • Air Traffic Control Negligence
  • Runway Issues
  • Object/Animal Strike
  • Collision with Other Aircraft
  • Pilot/Crew Member Intentional Crash

Human Component:

  • Experience and Reliability of Pilots
  • Experience and Reliability of Maintenance Crews
  • Experience and Reliability of Airport Operations & Air Traffic Operations
  • Passengers
  • Ground Crew

Inherent Risk: Utilize a Risk Level Scale like the below. Feel free to modify levels to match your program.

Pathways: What are the ways that the organization interacts with the risk(s)?

  • Maintenance Visits/Cycles
  • Flights – Entire Cycle from boarding through landing at arriving destination

Controls (in addition to those mentioned under traditional view):

  • Pilot Training, Health & Background Checks
  • TSA Security Controls
  • Safety Controls of Operating System
  • Safety Controls of Air Traffic Control systems
  • Fleet Maintenance Scheduled (Verified to match best practices & FAA requirements)
  • Aircraft Safety Components

Residual Risk: Inherent Risk (+/-) Total of Pathways & Controls.  Each pathway and control would have to be assessed and scored, remembering that more information is also necessary.

Utilize a Risk Level Scale like the below. Feel free to modify levels to match your program.

Bear in mind that an assessment similar to the above would have to be performed for each type of aircraft in order to identify differences in the Assets and Controls. 

These assessments will show Airline X the true measurement of risk per aircraft type. These can be aggregated to create an overall assessment of the risk.

Why this new way of calculating Critical Risk is so essential for your Crisis Readiness

Knowing the whole picture of your operating environment and all of its components will better place your organization to ensure safe and reliable performance in the complex and adaptive environments in which we operate today. 

Sadly, if you take the time to research the reasons behind most airline accidents (55%) are classified to be “Human Error”.  It is worth noting that no person, system, and/or organization is perfect.  If we design systems that are counting on the Operational Actor (Human Component) to be “Perfect”, this is in fact a flawed system.

Systems must be robust enough to ensure safe and compliant usage, but nimble enough to ebb and flow with the types and severity of hazards and threats.  By labeling 55% of these incidents as Human Error, we fail to learn where we can increase defenses in order for these events to not repeat themselves.  We can either blame the operator or we can learn from the event; we cannot do both.

Choosing to learn from the event, adapt and evolve is the Crisis Ready® way.

Crisis Ready® organizations hold themselves accountable and as such, choose to learn from events that lead to both successes and failures.  Which type of organization are you today? What type of organization do you aspire to be tomorrow?

It is our responsibility as Crisis Management professionals to “Hold up the Mirror” to our organizational leaders and ask if they like the organization’s reflection. It is by taking this approach that we can get from point A to point B and ensure readiness, preparedness, accountability, and true resilience.

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    Paul Damaren

    Paul Damaren is the Global Director of Strategic Accounts for LRQA, a global Assurance Provider. Paul also holds the position of Chief Commercial Officer and Partner at StepUp Solution Services. Paul has worked as a Senior Executive in the Certification space for 10 years and has over 39 years’ experience in the Hospitality, Certification, Service, Retail agri-food and Technology sectors. Damaren is skilled in sales, marketing, certification, operations and software applications and he possesses an MBA from McGill University.

    Mr. Damaren has worked with many companies across multiple sectors in supporting their food safety, supply chain, health & wellness, front & back of house operations, brand protection, quality, environmental, health & safety, GMP/GDP compliance, automotive, aerospace, medical, information security and technology requirements.

    Paul was formerly a board member and Treasurer for the Ontario Food Protection Association (OFPA) and is a currently an Advisor & Council Member with The GW University School of Business and the Crisis Ready Institute.

    Before working in the Certification industry, Damaren was a professional Chef/consultant for 20+ years working in major hotel chains, restaurants, private golf courses and food service organizations. Further, Damaren was a member of the National Canadian Federation of Chefs and Cooks (C.F.C.C.) for 14 years, member of the Region of Waterloo Culinary Association (R.W.C.A.) for 14 years, President of R.W.C.A. (Region of Waterloo Culinary Association) for 3 years, special Events chairman - R.W.C.A. – 1998 – 2000 and National Culinary Ambassador to Russia for 5 years.

    Paul’s wealth of knowledge and experience across the span of our services supports his commitment to the ongoing success of our customers.

    As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

    An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

    Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

    Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

    Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

    Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

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    FOUNDER AND CEO, CRISIS READY INSTITUTE

    • Recognized globally as an expert, thought-leader and visionary in the field of crisis communication.
    • Has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, etc.
    • Author of “Crisis Ready: Building an Invincible Brand in an Uncertain World”—ranked amongst the leading crisis management books of all time and named as one of the top ten
      business books of 2018 by Forbes.
    • Creator of the Crisis Ready® Model–which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world,
      including at Harvard University.
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    • Sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.
    • Sits on the Board of Directors for ZeroNow, a non-profit on a mission to bring school violence down to ZERO.
    • Sat on Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police.
    • Founder of the Crisis Ready® Community.

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    Licy Do Canto

    Licy Do Canto, is a veteran of public policy, corporate strategy, health care communications and diversity and inclusion, is managing director of APCO Worldwide’s Washington D.C. office headquarters and mid-Atlantic region lead. Licy is also a Global Advisory Council (GAC) member here at the Crisis Ready Institute and a highly recognized African-American public affairs, lobbyist and communications strategist— recognized by TheHill newspaper for the 11th consecutive year as one of the most influential leaders in Washington, DC.

    As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

    An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

    Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

    Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

    Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

    Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

    Melissa Agnes

    Recognized globally as an expert, thought leader and visionary in the field of crisis communication, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others.

    In 2020, Melissa founded Crisis Ready Institute, a public benefit corporation dedicated to teaching advanced crisis communication skills.

    She's currently passionate about providing dedicated support to crisis communication consultants. Through her programs, she’s focused on helping them strengthen their crisis communication skills and credibility in the market, and supporting them in growing and scaling their business. The work they do is important and she's passionate about helping them amplify the positive impact they have in the world.

    Her book, Crisis Ready: Building an Invincible Brand in an Uncertain World, is taught in dozens of universities around the world, including at Harvard University; is ranked amongst the leading crisis management books of all time, by Book Authority; and was named one of the top ten business books of 2018 by Forbes.

    Melissa is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in the fields of crisis management and crisis communication.

    As an in-demand international keynote speaker and a TEDx alumna, Melissa has traveled the world helping organizations and leaders further strengthen their crisis ready mindset, skills and capabilities.

    In 2019, Melissa founded the Crisis Ready® Community, a space for professionals to come together to support one another, collaborate and strengthen their crisis ready skills.

    Melissa sits on the Board of Directors for ZeroNow, a non-profit committed to ending harmful events in schools.

    She also sat on the Board of Trustees for D'Youville University for four years until the end of her term, where she also serves as a visiting scholar for the course she co-created and co-teaches on Crisis Leadership.

    Passionate about serving law enforcement and bridging the trust divide between agencies and the communities they serve, Melissa is a former member of the International Association of Chiefs of Police (IACP). In 2021 she co-chaired a committee tasked with developing a strategy and plan of action to begin resolving the trust crisis in the U.S.

    In 2019 and 2020, Melissa sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.

    Born and raised in Montreal, Quebec, Melissa currently lives in New York City and enjoys weight-lifting, sailing, and exploring new cities, countries, and cultures.

    Erick Anez

    Erick Anez is the Global Head of Business Resilience at Finastra. Erick is a proven leader with well over a decade of experience leading change and transformation in the Operational Resilience field.

    His hands-on approach focuses on operational learning, culture, and reputational management. Erick holds a Bachelor of Emergency & Homeland Security, Graduate studies in Security and Disaster Management, is a Certified Business Continuity Professional (CBCP), Certified Risk Management Professional (CRMP), graduate of the FEMA institute in Incident Management and Command, and is a respected member of Public-Private partnerships within the Department of Homeland Security (DHS), Federal Bureau of Investigations (FBI) and  the Federal Emergency Management Agency (FEMA).

    Some of his most notable achievements in the field include leading the private sector response to Hurricane Maria as well as working with the Department of Homeland Security (DHS) in Continuity of Operations (CCOP) projects for mission-critical facilities in the United States. Erick has also trained with the Center for Disease Control (CDC) in Infectious Disease Planning and community response, including Point of Dispensing initiatives.

    From 2016 to 2019, Erick held several roles at Crowley and, most recently, was the company’s Managing Director of Safety & Resilience. During this time, he was responsible for resilience operations supporting all business segments as well as leading the organization’s safety culture improvement journey. At Crowley, he led the Occupational Health & Safety, Business Continuity, and Crisis Management teams.

    Before joining Crowley, Erick held similar roles at Southwest Gas and Third Federal Savings & Loan.

    Aaron Marks

    Founder and Principal, One Thirty Nine Consulting
    Global Advisory Council Member, Crisis Ready® Institute

    Aaron Marks is the founder and principal of One Thirty Nine Consulting, providing services for small and large businesses in Risk, Crisis, and Consequence Management.

    Supporting both domestic and international clients, he provides operational and subject matter expertise in readiness and preparedness, crisis and incident management, and business and operational continuity for complex systems and organizations.

    Aaron has provided in-depth review, assessment, and analysis for technology, policy, and operational programs for clients in healthcare, critical manufacturing, and entertainment and hospitality, as well as for state, local, tribal, territorial, and federal governments in the United States, Europe, and the Middle East. He is a recognized authority on the application of nontraditional techniques and methodologies to meet the unique requirements of training, evaluation, and analytic games and exercise.

    Prior to entering the readiness and preparedness field, Aaron was the Director of Operations for a commercial ambulance and Emergency Medical Services (EMS) provider in western New York State where he participated in the integration of commercial EMS and medical transportation resources into the local Trauma System.

    During his 30-year career, Aaron has worked in almost every aspect of EMS except fleet services. This includes experience in Hazardous Materials and Tactical Medicine, provision of prehospital care in urban, suburban, rural, and frontier environments, and acting as a team leader for both ground and aeromedical Critical Care Transport Teams.

    Aaron is a FEMA Master Exercise Practitioner and received a B.A. in Psychology from Texas Tech University in Lubbock, Texas, and a master’s degree in Public Administration with a focus in Emergency Management from Jacksonville State University in Jacksonville, Alabama. He is also a Nationally Registered Paramedic and currently practices as an Assistant Chief with the Amissville Volunteer Fire and Rescue Department, Amissville Virginia.

    Chris Hsiung

    Chris is the 11th Police Chief of the Mountain View Police Department, located in the heart of Silicon Valley. For more than 25 years, he has served the Mountain View community, and as the department’s leader, is passionate about maintaining MVPD’s role as a progressive law enforcement organization in the 21st century.

    Chris is an internationally recognized speaker and columnist on the areas of crisis communications, critical incident management, leadership, and engagement with stakeholder groups. In his time with Mountain View PD, Chris has held a variety of investigative, tactical, and leadership roles, serving in every division in the organization. He is a graduate of the Harvard Kennedy School of Government Senior Executives in State and Local Government program and has a master’s degree in eBusiness Management from Notre Dame de Namur in Belmont, CA.

    Chris also serves in several leadership positions on multiple boards, including as president on the Government Social Media Leadership Council and committee member on the IACP's Professional Standards, Ethics, and Image Committee. Previously, Chris served as a board member for the Peninsula Conflict Resolution Center and two terms as a commissioner on the City of San Mateo Community Relations Commission.

    You can connect with him on Twitter @Chief_Hsiung or LinkedIn.

    Ashley Davis

    Ashley is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. After spending over a decade working in strategic communications for multimillion dollar brands and startups, Ashley knows what truly drives conversations, builds mutually beneficial relationships between organizations and their stakeholder groups and attracts strong strategic partnerships.

    Ashley has helped organizations and leaders increase employee awareness and overall understanding of the company vision. She has strong experience / knowledge of social media tools and techniques for driving awareness, reputation and brand—and is known for advancing a company's messaging in the marketplace by growing the following of now multiple multimillion dollar brands and startups.

    Ashley has served as the Editor of monthly all employee publications by managing the planning, writing and production. She is an integral part of new product launches and is frequently engaged to train entire sales teams along with channel / distribution partners on new product launches. In addition to her extensive experience, Ashley is a trained business coach.

    Ashley holds a BA in Global Business Management from the University of Phoenix.

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