THE CRISIS READY INSTITUTE BLOG

Why Are Crisis Ready Initiatives Ignored? (Part 2 of 2)

Part Two – Crisis Simulations and a Real Life Challenge

Part One of this essay closed with a discussion of realistic and challenging training, which we will continue to explore here.

Two common training methods are tabletop exercises and simulations.  Tabletops allow players to talk through scenarios, generate thought, and identify areas needing attention.  What they don’t do is provide experience.  Physically performing simulated tasks adds more value and also provides experience (Agnes, 2018). While we may not be able to influence the external events surrounding a crisis, we do control our response (Rubens, 2020) and becoming crisis ready involves developing, embedding and honing the right organization-wide response capabilities. 

Simulations offer a powerful way to test, fine-tune and enhance these capabilities.

What is involved in a successful crisis simulation?

Successful crisis simulations require participation by leaders from all disciplines.  Team members behave differently when the boss is involved (Boin & Lagadec, 2000). That is not to say every senior leader must be present during the entire simulation.  But they need to be available to make decisions in accordance with standard company practices. 

Some leaders might say, “I get it.  We need to be adaptable and creative.  But do we really need to run simulations just to experience some ‘gotcha’ moments?  We can make it work when we have to.”  In response, I offer the following story. 

A real-world example

A multi-national company had ten employees in a country in North Africa during the Arab Spring in 2010-2011.  As civil unrest increased, the company decided to evacuate its employees.  The capital city airport was in chaos.  Most commercial flights were canceled, stranding many, but the company was able to charter a plane to pick up its employees.

The company’s senior manager in the country was informed by airport security officials that the plane, due to arrive in two hours, would be allowed 30 minutes to load and refuel.  After that it had to leave, regardless of who was on board.

The security officials then added a final caveat: each person boarding the plane would have to pay the equivalent of $10,000 USD in cash.  Anyone who did not pay would not be allowed to board the plane.  The manager now had approximately two hours to procure $100,000 or risk not getting the employees—to include himself—safely out of the country.

Time was critical and fleeting.  He needed to speak directly to the company’s Chief Financial Officer (CFO) so that she, or whomever she authorized, could immediately call a bank in the capital and authorize the disbursement of $100,000 via wire transfer. 

What the manager didn’t need was to reach a mid-level officer in the Financial Department and hear something like: “Okay, I’m about to send you an email with a PDF attached.  It’s a disbursement request form and we’ll need all ten people to fill it out and sign it digitally before we can do anything.  Send the ten files back to me and we’ll get on it.  Oh, and it’s late afternoon here and people are already leaving work.  It might take a while if we have to recall anyone who already left.”

The good news was that due to the level of training and internal empowerment within this company, the manager was able to call his boss who was then able to promptly transfer the call directly to the CFO.  The CFO, in turn, immediately made arrangements for the funds to be disbursed and even got the bank to transport the cash to the airport and deliver it personally to the manager. Thankfully, all ten employees were safely evacuated.     

How would something like this play out for your organization?

If your organization were in a similar situation where time was of the essence in such a dire way, would your team members be in the position to act that quickly and effectively?

What if the CFO was unavailable?  Suppose she had just gone wheels up on a flight to Tahiti for a well-deserved vacation and would not be available for another 14 hours; then what?  What if the manager’s call for help came during the middle of the night at the headquarters’ location?  Do you think the process would have been as successful?

These are some examples of the types of important scenarios you can practice during a simulation.  They’re easily scaled for the size, resources, and capabilities of the organization receiving the training.  And, as the example shows, they represent real life. 

Prior to that day at the airport I doubt the company ever imagined facing that type of situation.  But it became a reality they had to confront.  While no one may have foreseen this example specifically, the presumption of needing to wire an excessive amount of money in a dire emergency and not having the executive team immediately available is a very realistic and scalable scenario that benefits from being posed and played out.

The value of a crisis simulation

Simulations are not routine fire drills and they’re more than “gotcha” moments.  They’re opportunities to experience unforeseen challenges in a learning environment and to foster effective thought processes and skills as a team.  As Elizabeth Dole noted while she was the president of the American Red Cross, the middle of a crisis is not the time to establish new relationships or to try out new ways of doing things (Augustine, 1995).  It’s also not the time to learn that you may not be able to make it work after all. 

Executives cannot ignore crises or wish them away.  Developing sensitivity, awareness, and the authority to act at every level within an organization creates the opportunity to prevent or mitigate problems before they escalate (Rubens, 2020).  Simulations that enhance cultural awareness and capabilities are a key step on the path to becoming crisis ready. 

Crisis simulations can help you gain buy-in for your crisis ready initiatives

We started this two-part journey by looking at why crisis ready initiatives are ignored. As we’ve seen, some reasons include the belief that existing ways of managing crises will suffice; a perceived immunity to crisis; reluctance to empower subordinates to act and communicate early to prevent a crisis; and the enterprise lacking the resources to undertake such an initiative (Agnes, 2018). Crisis simulations offer a unique and realistic way to test processes, expand understanding and empower the right mindset.

True crisis readiness requires senior leadership to display both an understanding of why it’s important, as well as a willingness to devote assets to improve organizational capabilities. By keeping leadership informed and aware of crisis readiness’ overall value to the organization, crisis managers are better positioned to pursue training programs with appropriate levels of support—and crisis simulations offer a powerful way to experience that value first-hand, supporting your efforts to gain buy-in and not let your crisis ready initiatives go ignored.

References

Agnes, M. (2018). Crisis Ready. Herndon, VA: Mascot Books.

Augustine, N. (1995, November/December). Managing the crisis you tried to prevent. Harvard Business Review.

Boin, A., & Lagadec, P. (2000, December). Preparing for the future: Critical challenges in crisis management. Journal of Contingencies and Crisis Management.

Rubens, D. (2020, March). Corporate risk and crisis management. Deltar Ofqual-Regulated Level 5 Management Award in ‘Corporate Risk and Crisis Management.’ Program conducted by the Institute of Strategic Risk Management, London, UK.

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    Paul Damaren is the Global Director of Strategic Accounts for LRQA, a global Assurance Provider. Paul also holds the position of Chief Commercial Officer and Partner at StepUp Solution Services. Paul has worked as a Senior Executive in the Certification space for 10 years and has over 39 years’ experience in the Hospitality, Certification, Service, Retail agri-food and Technology sectors. Damaren is skilled in sales, marketing, certification, operations and software applications and he possesses an MBA from McGill University.

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    Paul was formerly a board member and Treasurer for the Ontario Food Protection Association (OFPA) and is a currently an Advisor & Council Member with The GW University School of Business and the Crisis Ready Institute.

    Before working in the Certification industry, Damaren was a professional Chef/consultant for 20+ years working in major hotel chains, restaurants, private golf courses and food service organizations. Further, Damaren was a member of the National Canadian Federation of Chefs and Cooks (C.F.C.C.) for 14 years, member of the Region of Waterloo Culinary Association (R.W.C.A.) for 14 years, President of R.W.C.A. (Region of Waterloo Culinary Association) for 3 years, special Events chairman - R.W.C.A. – 1998 – 2000 and National Culinary Ambassador to Russia for 5 years.

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    An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

    Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

    Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

    Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

    Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

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    Licy Do Canto, is a veteran of public policy, corporate strategy, health care communications and diversity and inclusion, is managing director of APCO Worldwide’s Washington D.C. office headquarters and mid-Atlantic region lead. Licy is also a Global Advisory Council (GAC) member here at the Crisis Ready Institute and a highly recognized African-American public affairs, lobbyist and communications strategist— recognized by TheHill newspaper for the 11th consecutive year as one of the most influential leaders in Washington, DC.

    As Executive Vice President and Managing Director in the BCW Public Affairs and Crisis practice, Licy drives healthcare and social impact policy and strategy, and helps shape strategic direction on diversity, inclusion and belonging for the firm and its clients across North America, in public and corporate affairs, government relations, communications, crisis and reputation management. Licy also leads the BCW Healthcare Team in Washington, D.C.

    An expert in public affairs, policy and diversity and inclusion, with over twenty five years of experience at the international, national, state and local levels across the nonprofit, philanthropic, corporate and government sectors, Licy is an accomplished, values-driven leader with unparalleled experience in developing and leading integrated public affairs campaigns combining strategic communications, public relations, political/legislative initiatives, policy, coalition building, grassroots efforts and advocacy.

    Before joining BCW, Licy built and lead a nationally recognized minority owned strategic public affairs and communications firm, served as Health Practice Chair and Principal at The Raben Group, was the Chief Executive Officer of The AIDS Alliance for Children, Youth and Families, and managed and helped set the leadership direction for strategic policy, communications, and advocacy investments in executive and senior government affairs roles for the American Cancer Society and the nation’s Community Health Centers.

    Before joining the private sector, Licy was domestic policy advisor to U.S. Congressman Barney Frank and served in several capacities in the Office of Senator Edward M. Kennedy. During his extensive tenure in Washington, D.C., Licy has played a leading role in efforts to draft, shape and enact legislation and policy to improve the public health, health care safety net and the lives, livelihoods and well-being of the nation’s disadvantaged and underserved communities. 

    Licy also has worked with Moet Hennessey to drive diversity and inclusion on Wall Street and corporate America. He has partnered with Vice President Al Gore, senior government officials, scientists, NGOs and activists, on global climate change impact and sustainability across Africa. And he was appointed by Republican and Democrat governors to oversee the conservation, preservation and management of a prominent U.S. national historic landmark.

    Licy is a graduate of Duke University and holds a certificate in public health leadership in epidemic preparedness and management from the University of North Chapel Hill—School of Public Health and Kenan Flagler Business School, and is the recipient of multiple industry awards and citations for his leadership, policy and public affairs acumen, including being named to The Hill Newspaper list of most influential  leaders in Washington, D.C. consecutively over the last ten years. As a global citizen, Licy has lived in Turkey and Spain, and is fluent in Spanish and Cape Verdean Portuguese.

    Melissa Agnes

    Recognized globally as an expert, thought leader and visionary in the field of crisis communication, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others.

    In 2020, Melissa founded Crisis Ready Institute, a public benefit corporation dedicated to teaching advanced crisis communication skills.

    She's currently passionate about providing dedicated support to crisis communication consultants. Through her programs, she’s focused on helping them strengthen their crisis communication skills and credibility in the market, and supporting them in growing and scaling their business. The work they do is important and she's passionate about helping them amplify the positive impact they have in the world.

    Her book, Crisis Ready: Building an Invincible Brand in an Uncertain World, is taught in dozens of universities around the world, including at Harvard University; is ranked amongst the leading crisis management books of all time, by Book Authority; and was named one of the top ten business books of 2018 by Forbes.

    Melissa is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in the fields of crisis management and crisis communication.

    As an in-demand international keynote speaker and a TEDx alumna, Melissa has traveled the world helping organizations and leaders further strengthen their crisis ready mindset, skills and capabilities.

    In 2019, Melissa founded the Crisis Ready® Community, a space for professionals to come together to support one another, collaborate and strengthen their crisis ready skills.

    Melissa sits on the Board of Directors for ZeroNow, a non-profit committed to ending harmful events in schools.

    She also sat on the Board of Trustees for D'Youville University for four years until the end of her term, where she also serves as a visiting scholar for the course she co-created and co-teaches on Crisis Leadership.

    Passionate about serving law enforcement and bridging the trust divide between agencies and the communities they serve, Melissa is a former member of the International Association of Chiefs of Police (IACP). In 2021 she co-chaired a committee tasked with developing a strategy and plan of action to begin resolving the trust crisis in the U.S.

    In 2019 and 2020, Melissa sat on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.

    Born and raised in Montreal, Quebec, Melissa currently lives in New York City and enjoys weight-lifting, sailing, and exploring new cities, countries, and cultures.

    Erick Anez

    Erick Anez is the Global Head of Business Resilience at Finastra. Erick is a proven leader with well over a decade of experience leading change and transformation in the Operational Resilience field.

    His hands-on approach focuses on operational learning, culture, and reputational management. Erick holds a Bachelor of Emergency & Homeland Security, Graduate studies in Security and Disaster Management, is a Certified Business Continuity Professional (CBCP), Certified Risk Management Professional (CRMP), graduate of the FEMA institute in Incident Management and Command, and is a respected member of Public-Private partnerships within the Department of Homeland Security (DHS), Federal Bureau of Investigations (FBI) and  the Federal Emergency Management Agency (FEMA).

    Some of his most notable achievements in the field include leading the private sector response to Hurricane Maria as well as working with the Department of Homeland Security (DHS) in Continuity of Operations (CCOP) projects for mission-critical facilities in the United States. Erick has also trained with the Center for Disease Control (CDC) in Infectious Disease Planning and community response, including Point of Dispensing initiatives.

    From 2016 to 2019, Erick held several roles at Crowley and, most recently, was the company’s Managing Director of Safety & Resilience. During this time, he was responsible for resilience operations supporting all business segments as well as leading the organization’s safety culture improvement journey. At Crowley, he led the Occupational Health & Safety, Business Continuity, and Crisis Management teams.

    Before joining Crowley, Erick held similar roles at Southwest Gas and Third Federal Savings & Loan.

    Aaron Marks

    Founder and Principal, One Thirty Nine Consulting
    Global Advisory Council Member, Crisis Ready® Institute

    Aaron Marks is the founder and principal of One Thirty Nine Consulting, providing services for small and large businesses in Risk, Crisis, and Consequence Management.

    Supporting both domestic and international clients, he provides operational and subject matter expertise in readiness and preparedness, crisis and incident management, and business and operational continuity for complex systems and organizations.

    Aaron has provided in-depth review, assessment, and analysis for technology, policy, and operational programs for clients in healthcare, critical manufacturing, and entertainment and hospitality, as well as for state, local, tribal, territorial, and federal governments in the United States, Europe, and the Middle East. He is a recognized authority on the application of nontraditional techniques and methodologies to meet the unique requirements of training, evaluation, and analytic games and exercise.

    Prior to entering the readiness and preparedness field, Aaron was the Director of Operations for a commercial ambulance and Emergency Medical Services (EMS) provider in western New York State where he participated in the integration of commercial EMS and medical transportation resources into the local Trauma System.

    During his 30-year career, Aaron has worked in almost every aspect of EMS except fleet services. This includes experience in Hazardous Materials and Tactical Medicine, provision of prehospital care in urban, suburban, rural, and frontier environments, and acting as a team leader for both ground and aeromedical Critical Care Transport Teams.

    Aaron is a FEMA Master Exercise Practitioner and received a B.A. in Psychology from Texas Tech University in Lubbock, Texas, and a master’s degree in Public Administration with a focus in Emergency Management from Jacksonville State University in Jacksonville, Alabama. He is also a Nationally Registered Paramedic and currently practices as an Assistant Chief with the Amissville Volunteer Fire and Rescue Department, Amissville Virginia.

    Chris Hsiung

    Chris is the 11th Police Chief of the Mountain View Police Department, located in the heart of Silicon Valley. For more than 25 years, he has served the Mountain View community, and as the department’s leader, is passionate about maintaining MVPD’s role as a progressive law enforcement organization in the 21st century.

    Chris is an internationally recognized speaker and columnist on the areas of crisis communications, critical incident management, leadership, and engagement with stakeholder groups. In his time with Mountain View PD, Chris has held a variety of investigative, tactical, and leadership roles, serving in every division in the organization. He is a graduate of the Harvard Kennedy School of Government Senior Executives in State and Local Government program and has a master’s degree in eBusiness Management from Notre Dame de Namur in Belmont, CA.

    Chris also serves in several leadership positions on multiple boards, including as president on the Government Social Media Leadership Council and committee member on the IACP's Professional Standards, Ethics, and Image Committee. Previously, Chris served as a board member for the Peninsula Conflict Resolution Center and two terms as a commissioner on the City of San Mateo Community Relations Commission.

    You can connect with him on Twitter @Chief_Hsiung or LinkedIn.

    Ashley Davis

    Ashley is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands. After spending over a decade working in strategic communications for multimillion dollar brands and startups, Ashley knows what truly drives conversations, builds mutually beneficial relationships between organizations and their stakeholder groups and attracts strong strategic partnerships.

    Ashley has helped organizations and leaders increase employee awareness and overall understanding of the company vision. She has strong experience / knowledge of social media tools and techniques for driving awareness, reputation and brand—and is known for advancing a company's messaging in the marketplace by growing the following of now multiple multimillion dollar brands and startups.

    Ashley has served as the Editor of monthly all employee publications by managing the planning, writing and production. She is an integral part of new product launches and is frequently engaged to train entire sales teams along with channel / distribution partners on new product launches. In addition to her extensive experience, Ashley is a trained business coach.

    Ashley holds a BA in Global Business Management from the University of Phoenix.

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